Niyel advocates for confidence in routine immunisation in Africa   

Niyel advocates for confidence in routine immunisation in Africa   

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on print

DAKAR, SenegaI, 03 May 2022 -/African Media Agency (AMA)/- Vaccine administration in Africa began over one hundred years ago with the most extensive public health programmes taking place during colonial rule. With the backing of colonial propaganda, these mass campaigns were mostly driven by African personnel and produced effective results. One hundred years on, the topic of vaccination in Africa is burdened by low confidence, poor perception and gross misinformation. 

 Recent studies indicate that while vaccine confidence is rising in Africa, deep rooted hesitancy exists due in some parts to, mistrust of health workers and the Government as well as high exposure to misinformation. Not having vaccinated friends, or having anti-vaccine religious leaders and religious beliefs, are the greatest drivers of vaccine hesitancy. 

Against this backdrop, Niyel, an advocacy, campaigns and public affairs group has been a vigorous participant in the just ended African Vaccination Week (AVW) which took place from 24 – 30 April 2022 and was led and coordinated by the WHO Regional Office for Africa. The goal of the week was to strengthen immunisation programmes in Africa by increasing awareness of the need and right to be protected from vaccine-preventable diseases. 

 Valerie Traore, Founder and Executive Director of Niyel says, “Life expectancy in Africa has doubled over the past 70 years despite the ravages of the AIDS epidemic, malaria and cholera. This increase in human life span can be attributed to three critical breakthroughs – vaccines, germ theory and antibiotics. The success of these medical interventions has not just been the pure medical genius of these discoveries, but the ability to embrace new information, new forms of persuasion, new lifestyle changes and ultimately new social movements and norms.” 

Vaccines are a proven low-cost and effective preventive health strategy. Routine childhood immunization protect children from death and disability caused by a wide range of diseases making vaccination on e of the greatest advances in modern medicine. However, for Africa to fully benefit, it is necessary to build confidence in vaccines and we intend to achieve this through multiple awareness campaigns with high-reach, respectable influencers in Africa,” says Traore.

To this end and to attain its goal of engaging one million people in conversations on routine immunisation and vaccine confidence, Niyel developed a series of 15-minutes shows featuring two of Africa’s greatest humorists in conversation with doctors and other health care workers. The series produced in video and audio formats are available globally on all podcast platforms as well as on youtube, in addition to airing on television and radios in Burkina Faso, Nigeria and DRC. “Hello Doc” as the show is called, is hosted by Nigerian Frank Donga in English and Burkinabè Philomaine Nanema in French. In the six part series, each host gets to ask doctors all the things they have ever wanted to ask and never got the chance to. “We touched on topics I often hear discussed on the streets, and which sometimes even bring out fights because it can be such a sensitive and personal issue.” says Philo of her experience hosting the show. “We were able to speak about it all, without fear of judgement. Most of all, I was able to be my full, open, crazy self.” Dr. Anire Chima-Oduko, a Public Health Physician and guest on the English show with Frank Donga, says: “I was glad to be part of a program that will empower people with knowledge that can transform their health and lives for good.”  

At a regional level, Niyel continues to drive policy change, behavioural norms and public perception around vaccinations on the continent. By strategically addressing the greatest drivers of vaccine confidence – namely vaccinated friends, family and religious leaders who positively endorse vaccination, Niyel believes issues of mistrust and hesitancy can be overcome.

  “From smallpox variolation in 1796, to the introduction of pasteurized milk, chlorinated water, penicillin, and other antibiotics, and recently the ebola and malaria  vaccines, history has shown that quality of life can be preserved and improved when public confidence in medical breakthroughs is high, and the necessary associated social changes is understood and embraced. We encourage everyone to tune into our podcast. You will laugh, you will learn but most importantly, it will help you make better health decisions,” concluded Traore. 

Distributed by African Media Agency on behalf of Niyel.

Media Contact

Meganne Boho


You might also enjoy

Subscribe To Our Newsletter

Get updates and learn from the best

Become our partner

want more info, fill in this form.

Conférence de Presse en Ligne

Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications

Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.


Communication​ digitale

Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements

Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique

Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique

Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média

Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu

Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion

Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training

We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring

We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations

We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development

We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.


This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available