Press Releases

COVID-19 vaccine shipments boost for Africa

After a near-halt of COVID-19 vaccine shipments in Africa, delivers have ramped up in recent months, the UN health agency said on Thursday.  NEW YORK, USA, July 30, 2021,-/African Media Agency (AMA)/-According to the World Health Organization (WHO) nearly four million doses of coronavirus vaccines from…

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Connecting the dots to deliver true customer service

Customer service must evolve if companies want to deliver true value and radically change engagement JOHANNESBURG, South Africa, 27 July 2021 -/African Media Agency(AMA)/- Most companies have invested in some form of digital customer experience toolkit or technology solution to gain deeper…

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Sharp rise in Africa COVID-19 deaths, WHO reports

COVID-19 deaths in Africa have risen sharply in recent weeks, amid the fastest surge in cases the continent has seen so far in the pandemic, the regional office for the World Health Organization (WHO) said on Thursday.  NEW YORK, USA,…

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Crypto Derivatives Leader Bybit Enters Spot Trading

SINGAPORE, 15 July 2021 -/African Media Agency(AMA)/- Bybit, hitherto the world’s largest derivatives-only cryptocurrency exchange, has announced its expansion into the crypto spot trading market.  Bybit Makes Audacious Stride Into Spotlight Bybit’s new spot trading platform opens to all on July 15 at 6AM…

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UN ready to promote ‘win-win solution’ for Blue Nile dam project

The United Nations stands ready to support Egypt, Ethiopia and Sudan in efforts to resolve their decade-long disagreement over the Great Ethiopian Renaissance Dam (GERD), senior officials told the Security Council on Thursday.  NEW YORK, USA, July 09, 2021,-/African Media Agency (AMA)/-UN Special Envoy for the Horn of Africa,…

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Africa CDC, African Union, The Rockefeller Foundation, Clouds Media and the ‘One by One: Target COVID-19 Campaign Join Celebrity Influencers from DRC, Zambia and Uganda to launch Africa Covid Champions in DRC, Zambia and Uganda

KAMPALA, Uganda, 7 July 2021 -/African Media Agency(AMA)/- In order to combat the spread of misinformation and to mitigate the deadly spread of COVID-19, the One by One: Target COVID-19 Campaign, the Africa Centres for Disease Control and Prevention, the African…

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Merck signs MoU with African Federation of Fertility Societies

Collaboration on training programs and disease awareness Generation of scientific evidence related to fertility across Africa JOHANNESBURG, South Africa, 6 July 2021 -/African Media Agency(AMA)/- Merck, a leading science and technology company, today announced the signature of a Memorandum of Understanding…

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bird, Africa No Filter’s story agency, goes live

Nairobi and Johannesburg, 6 July 2021 -/African Media Agency(AMA)/- Africa No Filter (ANF), the not-for-profit organisation focused on narrative change, has launched bird, Africa’s first, optimized-for-mobile, story agency designed to shift narratives about and within the continent.  Africa No Filter Executive Director,…

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Senegal: New Counterterror Laws Threaten Rights

Pass Amendments to Protect Peaceful Dissent NEW YORK, USA, July 06, 2021,-/African Media Agency (AMA)/-  Senegal’s new counterterrorism laws could punish political speech and peaceful protest as “terrorist acts,” target union leaders, and dangerously expand police surveillance powers, Human Rights Watch…

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AMCOW lança Diretrizes de Política de Saneamento Africano

ABUJA, Nigéria, 24 de Junho de 2021 -/African Media Agency(AMA)/- A iniciativa do Conselho Africano de Ministros da Água (AMCOW), foram lançadas as Directrizes da Política de Saneamento Africano (ASPG). Estas diretrizes foram desenvolvidas em colaboração com os estados membros…

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Slow progress, stubborn cycles of violence, as South Sudan turns 10

South Sudan, the UN’s youngest Member State, is marking its tenth anniversary of independence amid languishing political progress and a range of humanitarian challenges, the Secretary-General’s Special Representative told Security Council members on Monday. NEW YORK, USA, June 23, 2021,-/African Media Agency…

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Qatar Airways to Operate Double-Daily flights to Lagos

Qatar Airways’ network will increase to 14 weekly flights to Murtala Muhammed International Airport, starting 1 JulyQatar Airways’ customers from Africa can enjoy new baggage allowances ranging from 46 Kg for Economy Class split over two pieces and 64 Kg…

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AMCOW launches the African Sanitation Policy Guidelines

ABUJA, Nigeria, 22 June, 2021 -/African Media Agency(AMA)/- The African Ministers’ Council on Water (AMCOW) has led the African continent in launching the African Sanitation Policy Guidelines (ASPG), which  has been developed in consultation with Member States and other water and sanitation sector…

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Cloud as a tool to create certainty

By Pedro Guerreiro, Managing Director for Central Africa at SAP NAIROBI, Kenya, 22 June 2021 -/African Media Agency(AMA)/- The speed with which Africa’s business sector has changed over the past year has been nothing short of astonishing.  Business leaders across the…

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Thales appoints Gregory Ligny Vice-President, Africa

Gregory Ligny will lead Thales activities across the African continent, which include a growing number of strategic partnerships and projects in Defense & Security, Aerospace, Space, Digital Identity & Security and Transport PARIS, France, 22 June 2021 -/African Media Agency(AMA)/- Thales…

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Dialogue in LagosIsn’t Africa already at the heart of creativity? Venue: Alliance Française of Lagos – Mike Adenuga Centre, 9 Osborne Rd, Ikoyi, Lagos.Date and time: Thursday 17th of June, 6-8pm.Booking: ABUJA, Nigeria – 17 June, 2021 -/African Media Agency(AMA)/- The French…

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The Women that Run Big Business in Africa

JOHANNESBURG, South Africa, 11 June 2021 -/African Media Agency(AMA)/- undertook a rigorous research project to identify not just high profile personalities, but the women who actually run the largest, most complex businesses on the African continent. The result is called The…

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SAP Expanding World’s Largest Business Network

New Industry Solutions Will Drive More Sustainable Business Performance WALLDORF, Germany, 3 June 2021 -/African Media Agency(AMA)/- At its global SAPPHIRE NOW® conference, SAP SE (NYSE: SAP) announced a bold vision to create new business communities able to improve business outcomes, better navigate changing…

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Africa has a champion for Sanitation and Hygiene

NAIROBI, Kenya, 1 June 2021 -/African Media Agency(AMA)/- The African Ministers Council on Water (AMCOW) has appointed H.E Mrs Fatima Maada Bio, the First Lady of the Republic of Sierra Leone as the Africa Champion for Sanitation and Hygiene. She was…

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Drones deliver blood to prevent maternal death in Botswana

Drones are providing life-saving care to women in remote parts of the southern African country, Botswana, who otherwise may die in childbirth, thanks to suxpport from the United Nations.  NEW YORK, USA, May 31, 2021,-/African Media Agency (AMA)/-For women in Botswana, especially those living in remote communities where medical…

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Infinix Launches Top-Notch INBook X1 Laptop Series

Partnered with Intel and Microsoft for next-level performance SHENZHEN , China, 28 May 2021 -/African Media Agency(AMA)/- Infinix, an emerging brand in the consumer electronics market, today unveiled its first flagship laptop series – INBook X1. Combining a stylish, thin and lightweight…

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DGB powers sales success with new SAP solution

JOHANNESBURG, South Africa, 27 May 2021 -/African Media Agency(AMA)/- In the highly competitive wine industry, producing great-tasting wines is not enough to ensure success. Without a super-charged sales team, even the best vintage runs the risk of gathering dust in a…

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Meet Ethiopia’s Ten Year-Old Coding Champion

ADDIS ABABA, Ethiopia, 18 May 2021 -/African Media Agency(AMA)/- Much has been written about the importance of advancing digital literacy on the African continent, especially among its younger citizens. With more than half of the world’s under-25s expected to live in…

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Bybit To Launch Ether Futures Contract

SINGAPORE – 18 May 2021 -/African Media Agency(AMA)/- Cryptocurrency exchange Bybit has announced today it will launch Ether futures contract on May 20, further diversifying its offerings of the leading altcoin. ETHUSD0625 will start trading on May 20 at or…

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Tanzania helpline calls time on child marriage and abuse

Child marriage continues to affect many young girls across Tanzania, in East Africa, but now a series of interventions supported by the UN Population Fund (UNFPA) are allowing children to get the support they need to avoid unwanted and potentially damaging relationships.…

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Algeria: Stop using unlawful force against peaceful protesters

LONDON, United Kingdom, May 10, 2021,-/African Media Agency (AMA)/-Algerian security forces must refrain from using unlawful force to disperse protesters calling for radical political change, and release more than 60 “Hirak” movement activists who continue to languish in prison for their role in the…

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Conférence de Presse en Ligne

Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications

Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.


Communication​ digitale

Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements

Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique

Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique

Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média

Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu

Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion

Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training

We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring

We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations

We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development

We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.


This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available