Newsroom

Press Releases

NSSF Innovation Strengthens Social support to Kenyans

NAIROBI, Kenya, 30th November, 2021 -/African Media Agency(AMA)/- The events of the past eighteen months have cast a spotlight on the ability of states to support vulnerable citizens during times of crisis.  In Kenya, the official state agency responsible for social…

Read More

Why gender equality depends on mass vaccination

By Carême Kouamé Addis Ababa (Ethiopia), 29th November 2021 -/African Media Agency (AMA)/-It was 6pm. Bathtime. Assetou, the neighbour’s cleaning lady, chased after my neighbours’ children trying to wrangle them into the house. As she struggled with her bosses’ kids,…

Read More

« Waiting to see » almost killed me

Compiled by Carême Kouamé Addis Ababa (Ethiopia), 29th November 2021 -/African Media Agency (AMA)/-I am Murielle. Former beauty queen. Executive. Mother of three. If there is one thing that characterises me at first sight, it is elegance. I’m always dressed…

Read More

Three rules for marketing in the post-pandemic era

JOHANNESBURG, South Africa, 26th November, 2021 -/African Media Agency(AMA)/- The COVID pandemic has changed the way businesses sell and market their products and services to customers, and there is likely no return to the old normal.  Prior to the pandemic, enterprise…

Read More

Ethiopia: Humanitarian aid needed as situation deteriorates in Tigray

With the dire humanitarian situation in Tigray, Ethiopia, continuing to deteriorate, it is critical to establish a regular flow of humanitarian aid into the region, the Deputy Spokesman for the UN Secretary-General said on Wednesday.  NEW YORK, USA, November 25, 2021,-/African Media Agency (AMA)/-Yesterday, almost 40 trucks with humanitarian…

Read More

A COO’s five-point plan for managing organisational change

JOHANNESBURG, South Africa, 17th November 2021 -/African Media Agency(AMA)/- For most organisations operating on the African continent, the past 18 months have forced unprecedented change in how they operate at every level of their business. From dealing with the initial impact…

Read More

Bill & Melinda Gates Foundation, Swedish International Development Cooperation Agency, and UNICEF Announce $150 Million Guarantee to Support Access to Vaccines and Health Supplies in Low- and Middle-Income Countries

New four-year commitment will help UNICEF procure COVID-19 tests, treatments, and vaccines; mitigate the pandemic’s disruption of routine immunization; and support the procurement of other essential health supplies SEATTLE, STOCKHOLM, COPENHAGEN, 12 November 2021 -/African Media Agency(AMA)/- The Bill & Melinda Gates…

Read More

Mastercard Foundation, United States International University-Africa, and Arizona State University Partner to Strengthen E-Learning Capacity in Africa and Beyond

TORONTO, Canada, 4 November 2021 -/African Media Agency(AMA)/- Today, the Mastercard Foundation, United States International University-Africa (USIU-Africa), and Arizona State University (ASU) announced the launch of the Mastercard Foundation Scholars Program e-Learning Initiative, which over the next five years, will enable more than 600,000 university students to…

Read More

Four Ghanaian digital companies receive funding and acceleration support through the Catalyst Fund Inclusive Digital Commerce Accelerator program

ACCRA, Ghana, October 28, 2021 -/African Media Agency(AMA)/- Today, the Catalyst Fund Inclusive Digital Commerce Accelerator welcomed four Ghanaian digital commerce companies, OZÉ, Shopa, Swoove, and Tendo, as the second cohort to receive funding and support.  The Accelerator, managed by BFA Global in partnership with the Mastercard Foundation and the Meltwater Entrepreneurial School…

Read More

Midea Boosts Global Manchester City Partnership

The global home appliances giant adds more high visibility assets and bolsters experiential content for football fans MANCHESTER, England, 28 October 2021 -/African Media Agency(AMA)/- Midea and Manchester City today announced an amplification to its global partnership which kicked-off in January 2020.…

Read More

HOW TO REDUCE THE HUMAN TOLL OF CLIMATE CRISES IN AFRICA

EARLY INTERVENTION THROUGH INSURANCE CAN ACHIEVE FOUR TIMES THE IMPACT OF POST-DISASTER AID By Amadou Diallo, Regional Disaster Risk Financing Coordinator, Crisis Anticipation and Risk Financing at Start Network DAKAR, Senegal, 27 October 2021 -/African Media Agency(AMA)/- According to research and evidence…

Read More

UN chief condemns ‘ongoing military coup’ in Sudan

UN Secretary-General, António Guterres on Monday condemned the “ongoing military coup” in Sudan, saying Prime Minister Abdalla Hamdok and all other officials, “must be released immediately.” In a statement, he called for the “immediate reconstitution” of the Government, which is due to guide Sudan through to democratic elections. NEW…

Read More

Music Has A New Home In The Ayoba Superapp

CAPE TOWN, South Africa, 21 October 2021 -/African Media Agency(AMA)/- Ayoba, the African super app, has announced the launch of a new focus on music in its application. The new Music homepage in ayoba offers a far superior design with enhanced player, and…

Read More

Vodafone connects its customers with Thales’ Eco-SIM card

Thales to supply Vodafone Group with eco-designed SIM cards made from recycled refrigerators. Millions of subscribers in Europe and Africa set to benefit from eco-responsible innovation. PARIS, France, 21 October 2021,-/African Media Agency(AMA)/- Thales to supply Vodafone Group with Eco-SIM; a…

Read More

African Parliamentarians unpack Africa’s Sanitation problem

By Laetitia Badolo OUAGADOUGOU, Burkina Faso, 19 October 2021 -/African Media Agency(AMA)/-  Access to water and sanitation remains a luxury for most people in Africa. African parliamentarians are ensuring that this luxury effectively became what it really is, a basic human right. The…

Read More

Food Hero: Cameroon’s shrimp entrepreneur

A Cameroonian woman who set up her own smoked shrimp business, has been recognized by the UN’s Food and Agriculture Agency (FAO) for her contribution towards unlocking the potential of selling shellfish locally and abroad. NEW YORK, USA, October 15,…

Read More

Africa Network for Walking and Cycling Annual Forum

NEW YORK, USA, October 12, 2021,-/African Media Agency (AMA)/-The Africa Network for Walking and Cycling was launched in October 2020 and brings together 50 organisations with a common goal: to make the life of people who walk and cycle in Africa countries safer, healthier…

Read More

Jojobaby entices fans with ‘Obsession’

LAGOS, Nigeria, 9 october 2021 -/African Media Agency(AMA)/- Christian Joshua Daberechi, aka Jojobaby, has released his much-anticipated Extended Play album titled, ‘Obsession’. Songs on the seven-track album are Obsession (produced, mixed and mastered by Napji), Lonely (produced by Loopy Beatz, mixed…

Read More

Technology initiative aims to bridge Africa’s digital divide

   ·       Seventh edition of digital literacy program to reach all 54 African countries·       New mobile app and coding challenge to kickstart youth innovation·       Virtual teacher training model to help scale online learning across the continent JOHANNESBURG, South Africa, October 6, 2021 -/African Media…

Read More

UN chief condemns attack on UN peacekeepers in Mali

The UN Secretary-General has condemned an attack against peacekeepers in Mali on Saturday which left one Egyptian ‘blue helmet’ dead, and four others seriously injured. NEW YORK, USA, October 04, 2021,-/African Media Agency (AMA)/-António Guterres expressed his deep condolences to the family of…

Read More

Africa: Rights Progress for Pregnant Students

Five More Sub-Saharan Countries Act to Protect Girls’ Education; Barriers Remain NAIROBI, Kenya, September 30, 2021 -/African Media Agency(AMA)/- African countries have taken important steps in recent years to protect the right to education of pregnant students and adolescent mothers,…

Read More

Andela Announces $200M Investment Led by SoftBank

The Series E financing values the global engineering network at $1.5 billion LAGOS, Nigeria, 29 September 2021 -/African Media Agency(AMA)/- Andela, the global network for remote engineering talent, today announced $200 million in Series E financing that values the company at $1.5…

Read More

African Elected Officials Review African Sanitation Guidelines

OUAGADOUGOU, Burkina Faso, 23 September 2021 -/African Media Agency(AMA)/- In a worrying resurgence of cholera coupled with COVID-19 pandemic, access to drinking water and decent sanitation in Africa is becoming a matter of life and death. These diseases have amplified  the need and…

Read More

Loading...

You have made it till the end!

No post here!

Become our partner

want more info, fill in this form.

Conférence de Presse en Ligne


Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique


Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available