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Four reasons why SMEs are taking to the cloud 

NAIROBI, Kenya, 4 October 2022 -/African Media Agency(AMA)/- In the midst of a period of ongoing disruption, SMEs are increasingly turning to the cloud to help evolve their business models, achieve greater efficiency, and drive innovation.  According to Jade Michael, Head of…

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Strong growth in SA extends Talk360 seed funding to $7m

JOHANNESBURG, South Africa, 3 October 2022 -/African Media Agency(AMA)/- International calling app Talk360, which enables people around the world to make reliable and affordable calls to any landline or mobile phone worldwide, has secured an additional $3 million in seed round…

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Kenya Tea Development Agency brews perfect technology mix

NAIROBI, Kenya, 27 September 2022 -/African Media Agency(AMA)/- How do you bring consistency and improve decision-making at an organisation where more than 50 factories each operate on their own disparate systems with little to no integration? For one of the largest tea-producing…

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Bybit Launchpad 2.0 to List PUMLx 

GOLD COAST, Australia, 28 September 2022 -/African Media Agency(AMA)/- Bybit, the world’s third most visited crypto exchange, has unveiled its latest listing on Bybit Launchpad 2.0 — PUMLx. PUMLx is the utility token of PUML Better Health. PUML Better Health is the…

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Bybit CEO Calls For Wall St to Embrace Crypto

Wall St Should Look to Adapt to Crypto, Not the Other Way Around VICTORIA, Seychelles, 28 September 2022 -/African Media Agency(AMA)/- Ben Zhou, co-founder and CEO of Bybit, the top 3 crypto exchanges in the world by web traffic, has called for…

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KLEVV Unveils CRAS XR5 RGB DDR5 Gaming Memory

Delivering Mesmerizing Performance & Optimal Stability HONG KONG, 27 September 2022 -/African Media Agency(AMA)/- KLEVV, an emerging memory brand introduced by Essencore, is thrilled to unveil its latest extreme performance DDR5 overclocking/gaming memory, the CRAS XR5 RGB memory kit. Tailor-made to synergize well…

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How do exchange rates work and how to get the best one 

Byline: Susan Tanaka Sitemere, Country Manager, Zimbabwe and South Africa, WorldRemit HARARE, Zimbabwe, 21 September, 2022,-/African Media Agency (AMA)/- Transferring money abroad and exchanging currency has become a common practice among many living in Zimbabwe. But even those who transfer money abroad regularly…

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How WorldRemit is promoting financial inclusivity in Ghana

By Gbenga Okejimi, Country Manager, Ghana and Nigeria ACCRA, GHANA 21 September 2022,-/African Media Agency (AMA)/-In emerging markets all across the globe, marginalized groups face limited access to both financial services and financial literacy.1 As a result of the financial exclusion, many…

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Bybit Launchpool Lists Ookeenga Governance Token OKG 

HANOI, Vietnam, 12 September 2022 -/African Media Agency(AMA)/- Bybit, the world’s third most visited crypto exchange, is listing OKG, the limited governance-supplied token of Ookeenga, on the Bybit Launchpool. Ookeenga is the first Vertical Multiplayer Real Time Strategy GameFi project with breathtaking…

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Emirates A350 fleet to fly with Thales’ AVANT Up

Emirates has selected Thales’ AVANT Up, the next generation inflight entertainment system for their new fleet of Airbus A350s, with deliveries beginning in 2024. AVANT Up is a true game changer and will introduce many industry firsts to further enhance…

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How to use the cloud to supercharge your SME’s growth

JOHANNESBURG, South Africa, 6 September 2022 -/African Media Agency(AMA)/- As global economic growth slows down and many developed and emerging economies face severe pressure, the SME sector is again taking centre stage as a catalyst for job creation and growth throughout the…

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Bybit Launchpad 2.0 to Diamond Launch Coin (DLC) IEO

SINGAPORE, 6 September 2022 -/African Media Agency(AMA)/- Bybit, one of the world’s fastest-growing crypto exchanges, will list DLC, the utility token of Diamond Launch, on Bybit Launchpad 2.0. Diamond Launch is an initial digital asset offering (IDO) protocol and a multi-chain IDO distribution platform.…

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WorldRemit’s Fintech is Transforming Lives in Rural Cameroon

By Imane Charioui, Director of Francophone Africa, WorldRemit DOUALA, Cameroon, 2nd September, 2022,-/African Media Agency (AMA)/- According to government data, approximately one in five Cameroonians live abroad1, from where they regularly send money to their families back home for daily upkeep, education and…

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Truecaller Launches Vastly Improved iOS App

Brand-new app offers 10x better spam & business detection STOCKHOLM, Sweden, 1 September 2022 -/African Media Agency(AMA)/- Truecaller, the world’s leading global communications platform, today launched a brand new version of its iOS app for users around the world. Traditionally,…

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Africa fintech and crypto leaders to connect at the Africa 

Money and DeFi Summit in Ghana this September ACCRA, Ghana, 30 August 2022 -/African Media Agency(AMA)/- As the rapid growth of fintech continues and the birth of decentralised finance (DeFi) grows across Africa, leading fintechs, investors, crypto platforms, ventures and digital finance stakeholders…

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Bybit Launchpad 2.0 to Host Token of Okse IEO 

DUBAI, United Arab Emirates, 26 August 2022 -/African Media Agency(AMA)/- Bybit, the third most visited cryptocurrency exchange in the world, will list OKSE, the utility token of Okse Card and Okse Wallet, on Bybit Launchpad 2.0. Okse is a DeFi system designed to…

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African Media Agency Partners with Africa Oil Week 2022 

The partnership aims to amplify strategic and technical insights in the oil and gas industry and drive economic development   ABIDJAN, Côte d’Ivoire, 25 August 2022, /African Media Agency/- African Media Agency a leading pan-African PR and communications firm today announced its…

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Effective modern leadership requires technological nous

by Cathy Smith, Managing Director at SAP Africa JOHANNESBURG, South Africa, 22 August 2022 -/African Media Agency(AMA)/- Championing the cause of technology as a business value driver has become an essential component of modern leadership.  Notwithstanding the immense impact of the pandemic…

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WHO warns of disease threat amid Horn of Africa drought

NEW YORK, USA, 18 August 2022 -/African Media Agency(AMA)/- The Director-General of the World Health Organization (WHO) on Wednesday highlighted the need to support millions facing starvation and disease in the Horn of Africa. Speaking from Geneva, Tedros Adhanom Ghebreyesus said drought, conflict, climate…

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Aleph Hospitality Enters The Democratic Republic Of The Congo 

The Kertel Suites in Kinshasa marks the company’s first entry into the Democratic Republic of the Congo  DUBAI, UAE, 15 August 2022 -/African Media Agency(AMA)/- Leading Dubai-based independent hotel management company, Aleph Hospitality, has signed a management contract with Congo-based Sokerico…

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Seagate signs Mitsumi Distribution to penetrate PAN Africa

Mitsumi to further drive and promote vendor`s complete range of storage solutions across PAN Africa DUBAI, United Arab Emirates, 12 August 2022 -/African Media Agency(AMA)/- Mitsumi Distribution, one of the leading IT distributors in the Middle East and Africa, today announced that Seagate…

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Bybit Launchpad 2.0 to Host DEFY IEO

ROAD TOWN, British Virgin Islands, 5 August 2022 -/African Media Agency(AMA)/- Bybit, the third most visited cryptocurrency exchange in the world, will list DEFY, the native platform token and the utility token of DEFY, on Bybit Launchpad 2.0. DEFY is a play-and-earn NFT…

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Cape Town to host the 8th Africa Fintech Summit

WASHINGTON DC, United States of America, 3 August 2022, /African Media Agency/- In November 2022, leading innovators, investors, and policymakers from around the world will gather in Cape Town, South Africa, for the 8th edition of the Africa Fintech Summit (AFTS). The…

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Institut Pasteur de Dakar, African Risk Capacity, West African Health Organization, and AfriCatalyst Form an Alliance to Strengthen Epidemic Preparedness and Response

DAKAR, Senegal, 2 August 2022 -/African Media Agency(AMA)/- The Institut Pasteur de Dakar (IPD) has entered into a partnership with the African Risk Capacity (ARC), AfriCatalyst and the West African Health Organization (WAHO) to strengthen outbreak preparedness and response to high consequence infectious diseases in West Africa…

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Niyel strengthens advisory board and operational capability

DAKAR, Senegal, 28th July 2022 -/African Media Agency (AMA)/- Niyel, international, impact-driven campaigns, advocacy and public affairs firm, is pleased to announce the appointments of Mamadou Biteye, Abbé Alphonse Seck, Joel Aristide Oulai, as they join Zeina Ndong as independent non-executive…

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Aleph Hospitality signs third hotel in Uganda

With the takeover of the Best Western Plus The Athena Hotel in Kampala, Aleph Hospitality increases its hotel portfolio in Uganda to three properties  KAMPALA, Uganda, 28 July 2022 -/African Media Agency(AMA)/- Aleph Hospitality, the leading Dubai-based independent hotel management company,…

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How to close the gap between sustainability and profitability

JOHANNESBURG, South Africa, 25 July 2022 -/African Media Agency(AMA)/- New research has highlighted the challenges most organisations face with balancing sustainability and profitability. A study by Oxford Economics and SAP has found that, while the business case for sustainability is well…

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Conférence de Presse en Ligne


Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique


Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available