fbpx

UN focus on plant health, crucial for boosting food security worldwide

UN focus on plant health, crucial for boosting food security worldwide

NEW YORK, USA, le 13th May 2022 -/African Media Agency (AMA)/On the very first International Day of Plant Health, marked on Thursday, the UN Food and Agriculture Organization (FAO) has called for more investment in innovation to boost food security, especially for the billions worldwide living close to the bread line.

Plants under threat

Healthy plants have the power to help end hunger, reduce poverty, protect the environment, and boost economic development. But even though plants make up 80 per cent of the food we eat, and provide 98 per cent of the oxygen we breathe, threats to their survival in many cases, are piling up.

According to recent data, up to 40 per cent of food crops are lost due to plant pests and diseases every year, and this affects both food security and agriculture, the main source of income for vulnerable rural communities.

Climate change and human activities are also altering ecosystems and damaging biodiversity while creating new niches for pests to thrive in. 

Furthermore, FAO says that protecting plants from pests and diseases is far more cost effective than dealing with plant health emergencies. That is because once established, plant pests and diseases are often difficult to eradicate, and need to be controlled through sustainable pest and pesticides management.

Human health depends on plants

“On this very first International Day of Plant Health, we reflect on plant health innovations for food security,” said FAO Director-General QU Dongyu, adding that investments are needed in research to find more resilient and sustainable additions to the human diet.

“We need to continue raising the global profile of plant health to transform agrifood systems to be more efficient, more inclusive, more resilient and more sustainable”, he continued.

The protection of plants is essential for people and for the planet, and that is why the UN Food and Agriculture Organization has mapped several priorities for plant health, coinciding with the inaugural Day.

Focusing on sustainable pest management and pesticides through promotion of green and digital plant protection; and creating enabling surroundings for plant health by enhancing the health of soils, seeds, and pollinators, are among the main priorities.

FAO is calling on governments to prioritize plant health and its sustainable management in formulating policies and legislation, and on academia and research institutions to deliver science-based solutions.

Why an International Day?

Having been established as a key legacy of the International Year of Plant Health 2020, the International Day of Plant Health (IDPH) was designated to raise global awareness on how protecting plant health can help end hunger, reduce poverty, protect biodiversity and the environment, and boost economic development.

Championed by Zambia, it was unanimously adopted in a General-Assembly resolution co-signed by Bolivia, Finland, Pakistan, the Philippines, and Tanzania.

Following the first IDPH this year, FAO will organize celebrations for the Day every 12 May at global, regional, national levels, and even potentially, down on a farm, near you.

Distributed by African Media Agency on behalf of Un News.

Subscribe To Our Newsletter

Get updates and learn from the best


By submitting this form, you are consenting to receive marketing emails from: African Media Agency.

You might also enjoy

[oceanwp_library id="47269"]

Conférence de Presse en Ligne


Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique


Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available