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MEDIA ADVISORY: Media Workshop: Understanding Cancer In Sub-Saharan Africa

MEDIA ADVISORY: Media Workshop: Understanding Cancer In Sub-Saharan Africa

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JOHANNESBURG, South Africa, 14 July 2022/ African Media Agency (AMA)/- On behalf of a leading global biopharmaceutical company, MSD, we invite you to attend a hybrid media training workshop featuring renowned oncology industry experts.

Purpose of the workshop:

This session aims to deepen the media’s understanding of the oncology landscape in Sub-Saharan Africa and the impact of cancer on patients and healthcare systems. Experts will also delve into the latest available treatment options, the challenges, and opportunities pertaining to access to cancer care – from screening and diagnosis to palliative care. 

We will have a mixture of information that also offers patient perspectives and will conclude the webinar with an interesting segment highlighting the role of the media in cancer reporting.

Details:

  • Date: Tuesday, July 26, 2022 
  • Time: 09:00 AM Abidjan | 11 AM Johannesburg | 12 PM Nairobi
  • Location: Johannesburg and online via Zoom 

Speakers:

  • Dr. Thulo Molefi
  • Prof. Raanan Berger
  • Kawaldip Sehmi
  • Ina Skosana

Please register your interest here.

Speaker Biographies:

Dr. Thulo Molefi

Specialist and Senior Lecturer at the Steve Biko Academic Hospital (SBAH)/University of Pretoria (UP) Department of Medical Oncology in South Africa.

Dr Thulo Molefi is a specialist physician with certification in medical oncology from the European Society for Medical Oncology (ESMO), the leading professional organization for medical oncology. He currently holds the position of Specialist and Senior Lecturer at the Steve Biko Academic Hospital (SBAH)/University of Pretoria (UP) Department of Medical Oncology in South Africa. 

Dr Molefi is a published academic, and he was awarded a South African Medical Research Council Clinician Researcher Scholarship in 2020. He is currently pursuing a PhD in medical oncology, which is focusing on the genomics and health disparities of endometrial cancer in South African Black women. 

Dr Molefi treats a variety of solid and haematological malignancies and is involved in the training of medical students, as well as junior doctors and subspecialty trainees in the Department of Medical Oncology. He is also a member of the Pan African Cancer Research Institute (PACRI) Management Committee of the UP. This cancer institute is dedicated to pushing the boundaries of precision oncology, cancer prevention and bringing new approaches for early diagnosis and novel therapeutic agents to improve health outcomes, reduce health inequalities, strengthen health systems in underserved and socioeconomically disadvantaged communities. He is also the Chair of the PACRI Population & Prevention Cancer Research Research committee. He is one of the founding Members of the PACRI HPV Vaccination and Screening Promotion Steering Committee. He is also a member of the steering committee for Phakamisa, an AstraZeneca initiative, in collaboration with the South Africa National Department of Health, to improve community cancer awareness, cancer screening and eliminating barriers within the public health sector cancer care pathway. 

Dr Molefi is passionate about improving the outcomes of patients with cancer in South Africa.

Prof. Raanan Berger

Director, institute of Oncology, The Chaim Sheba Medical Center, Tel-Hashomer, Israel 

Raanan Berger, M.D, Ph.D, is the Director of the Cancer Center, a senior Oncologist and Radiotherapist, heading the clinical research facility in the Institute of Oncology and Radiotherapy at the Sheba Medical Center. 

Prof. Berger obtained his MD and PhD degrees from Sackler Medical School at the Tel Aviv University and is a member of European Society of Medical Oncology (ESMO) and the American Society of Clinical Oncology (ASCO).

Prof. Berger initiated and established a support service at the Institute of Oncology, with the purpose of granting the patients and their families the environment of multi-systemic treatment. The patients receive not only the cutting-edge medical solutions, but the assistance of trained psychologists and social workers, who offer a personal approach for the patients and the members of their families.

Prof. Berger leads the genitourinary oncology program, as well as running a basic and translational research lab studying molecular mechanisms in prostate and breast tumorigenesis. He is co-author of 20 peer reviewed scientific articles.

Kawaldip Sehmi

CEO, International Alliance of Patients’ Organizations (IAPO)

Kawaldip Sehmi is Chief Executive Officer of the International Alliance of Patient’s Organization (IAPO). He champions patients’ right to access personalised health care, biotherapeutics, cell and gene therapies through robust legal, policy, practice & institutional frameworks in healthcare.

Keen on improving cancer survivorship through early access to genomic based diagnostics and medicines, advocating access to immunotherapies and liquid biopsies and detection, imaging, and analysis of circulating tumour cells.

He as an academic background in Public Health and Law and has a passionate belief in improving access to healthcare services and justice through digital healthcare (e-Health) and virtual courts (e-Law).

As the CEO of an international mental health charity specialising in niche mental health services, has experience in supporting young people and adults with complex mental health, personality disorder and substance misuse problems through telehealth and digital mental health services.

A passionate advocate of WHO’s human rights-based approaches to health and of strengthening of the institutional, legislative, policy, practice and standards framework needed to support the achievement of health in all goals of the Sustainable Development Goals 2030 and universal health coverage SDG 3.8.

Ina Skosana 

Health & Medicine Editor, The Conversation Africa

Ina Skosana is Health & Medicine Editor at The Conversation Africa. She is a former health researcher at Africa Check based in Johannesburg, South Africa. Prior to that she was a journalist at Bhekisisa, the Mail & Guardian’s Centre for Health Journalism. Before joining Bhekisisa in February 2013, she was the health reporter at The New Age newspaper. Ina has won several awards including the Discovery Health Journalist of the Year and the Discovery Young Health Reporter of the Year.

Distributed byAfrican Media Agency(AMA) on behalf of MSD.

About MSD

At MSD, known as Merck & Co., Inc., Kenilworth, NJ, USA in the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.msd.co.za and connect with us on LinkedInFacebook, and Twitter.

Media Contacts:

MSD

Duduzile Nhlapo

duduzile.naledi.nhlapo@merck.com

African Media Agency

Amy Minnie

amy@amediaagency.com

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Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique


Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available