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Media Advisory – February 22 Digital Press briefing with Deputy Assistant Secretary of State, Akunna Cook and Prosper Africa Acting Chief Operating Officer, Leslie Marbury

Media Advisory – February 22 Digital Press briefing with Deputy Assistant Secretary of State, Akunna Cook and Prosper Africa Acting Chief Operating Officer, Leslie Marbury

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JOHANNESBURG, South Africa, February 18, 2022, -/African Media Agency (AMA)/- EVENT: Please join us on Tuesday, February 22, 2022, for a digital press briefing on the growing economic and commercial ties between the United States and the African continent. Deputy Assistant Secretary of State Akunna Cook and Prosper Africa Acting Chief Operating Officer, Leslie Marbury will connect from Johannesburg during their February 14-March 1 trip to Nigeria, Kenya, South Africa, and Namibia. After brief opening remarks, DAS Cook and A/COO Marbury will take questions from participating journalists.

DETAILS:

Speakers:                    

Deputy Assistant Secretary of State Akunna Cook; and 
Prosper Africa Acting Chief Operating Officer Leslie Marbury 

Date: Tuesday, February 22, 2022

Time13:00 Johannesburg | 11:00 GMT |06:00 Washington, D.C.

Language:   English. Simultaneous French interpretation will be provided.

Ground rules: The briefing will be on the record. 

Log-in info: To be provided upon RSVP

RSVP: Please RSVP by clicking here

Twitter:  Follow the conversation at #AFHubPress for the call. Follow us on @AfricaMediaHub.

Biographies

Akunna Cook

AKUNNA COOK – Deputy Assistant Secretary of State for African Affairs

Ms. Cook oversees the development of U.S. foreign policy for Southern Africa, as well as economic and regional issues including trade, investment, climate, health, multilateral engagement, democracy, and human rights. Previously, Ms. Cook was the founder and principal at Drake Road Strategies where she advised individuals and organizations on public policy strategy and advocacy. She was also the inaugural Executive Director of the Black Economic Alliance, a non-partisan organization focused on driving economic progress in the black community through policy development, advocacy, and supporting candidates for office.

Ms. Cook practiced law at a large international law firm, where she advised former Attorney General Eric Holder on political and legal strategy related to redistricting around the country. She also advised a variety of clients on public policy, government affairs, and corporate governance. Ms. Cook was also a legal fellow in the office of U.S. Senator Chris Coons. Ms. Cook began her State Department career over 20 years ago as a Pickering Foreign Affairs Fellow. She served for almost ten years as a career diplomat with the State Department where she focused on economic and political development. Ms. Cook’s foreign service assignments included service overseas in China, South Africa, and Iraq, and several years in Washington serving in the Africa Bureau in various roles. She is a graduate of the Yale Law School and the Harvard Kennedy School of Government. She is also a summa cum laude and Phi Beta Kappa graduate of Howard University where she earned a bachelor’s degree in economics and business administration. Ms. Cook is a term member of the Council on Foreign Relations and a member of the Washington, D.C. bar. She is also a member of the Alliance for Justice Board ofDirectors.

Leslie Marbury

LESLIE MARBURY – Chief Operating Officer, Prosper Africa Leslie Marbury joined Prosper Africa in July 2021 as the Acting Chief Operating Officer. Most recently, she completed a tour as the Mission Director in Rwanda and Burundi, where she led the development of a new Country Development Cooperation Strategy, established a leadership initiative to empower staff to achieve greater development results, and led the response to COVID-19.  Her previous posts include Honduras, Bolivia, South Africa and Burma. Throughout her time with the U.S. government, she has worked with governments, the private sector and civil society to improve economic governance, private sector investment, trade, the financial sector, environmental policy, agricultural development, and food security.  Leslie is a career member of the Senior Foreign Service. She gained her formative experience as a U.S. Peace Corps Volunteer in Ghana and received her master’s degree in environmental economics and policy from the University of Georgia.

LOGISTICS:

  • Participants should log in to join the conference 10 minutes early. 
  • Participants will be asked to type in their name, press affiliation, and location.  
  • The speaker will give brief opening remarks, and then the moderator will open the floor to questions.  
  • Participants will be instructed to type their questions or indicate to the moderator in the chat that they wish to ask a live question. Journalists may also submit written questions in advance when registering on Eventbrite or via e-mail to afmediahub@state.gov
  • If you experience technical difficulties during the briefing, you may send an e-mail to afmediahub@state.gov to alert the moderator to any issues.

Distributed by African Media Agency on behalf of Africa Media Hub.

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Conférence de Presse en Ligne


Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique


Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available