fbpx

Cloud, innovation key to East Africa’s economic growth

Cloud, innovation key to East Africa’s economic growth

Facebook
Twitter
LinkedIn
Email
Print

by Hardeep Sound, Regional Sales Director for East Africa at SAP

NAIROBI, Kenya, 5 December 2022 -/African Media Agency(AMA)/- When the early days of the pandemic pushed industries across East Africa into survival mode, it sparked a wave of cloud adoption that has swept through the region. 

Focused at first on ensuring business continuity, investment into cloud technologies and digitalisation has since helped organisations in the region build greater resilience and unlock new business models and revenue streams. 

Even the most reluctant businesses and their customers have now come online. One of the reasons is that the benefits of greater digitalisation became clear almost immediately. 

Businesses that took the opportunity at the outset to build new capabilities, establish new revenue streams or transform their business models rapidly gained an advantage over those that were slower to transform. 

Consider how the retail sector embraced technology to adapt to lockdown restrictions and reach customers, sell products and improve visibility over volatile supply chains. Many of the businesses that digitised with speed now enjoy the benefit of more resilient business models that are better suited to the demands of the modern economy.

Cloud at heart of region’s future success

For businesses across East Africa, the cloud presents a unique opportunity to innovate, develop new products and services, and scale into new markets or geographies. 

Cloud technologies offer access to services and capabilities that are prohibitively costly for most companies to build themselves. By adopting cloud solutions for key business processes, organisations can drive greater efficiency and optimise their business processes without the upfront capital outlay of on-premise solutions.

Taking advantage of the wealth of cloud-based ‘as-a-service’ solutions can also augment internal capabilities and unlock access to supplier networks, tech skills and other capabilities that were previously out of reach. 

Many businesses have experienced the benefits of such services when the first lockdowns created the need to enable remote work capabilities. By leveraging cloud technologies, businesses could maintain communication with teams and customers and ensure continuity. Today, cloud technologies play a central role in transforming how organisations measure, manage and motivate their hybrid workforce.

As the ripple effects of the pandemic travelled through the global economy, businesses turned to cloud technologies to improve visibility over their supply chains and assist with planning and risk mitigation. When a different, post-pandemic customer emerged, one that demanded greater personalisation, convenience and choice, organisations could once again leverage the power of cloud technologies to enable new ways of engagement with customers.

Once-in-a-generation opportunity

Now, the region faces a golden opportunity to drive innovation and achieve new gains across their internal and customer-facing operations by leveraging the cloud. 

A recent study revealed that some East African industries have taken the lead with cloud adoption, including the banking, marketing, agriculture and education sectors.

Considering the importance of manufacturing and tourism to the regional economy, organisations operating in these industries should leap at the opportunity to digitise.

Business-to-business spending in Africa’s manufacturing sector is set to reach $1-trillion by 2050, and the sector is well-placed to grow and become more competitive through digitisation. By building Industry 4.0 capabilities underpinned by the cloud, manufacturers could unlock the benefits of AI and robotic process automation with predictive analytics to gain unprecedented control, predictability and operational efficiency.

The tourism sector was one of the hardest hit by pandemic restrictions as international travel came to a total standstill at the peak of the pandemic. Considering the sector contributed 8.1% to the region’s GDP in 2019, the impact of the restrictions on local businesses could not be overstated. 

By leveraging the cloud to build new ways of engaging with travellers and removing friction from the travel process, the tourism sector could tap into a global tourism sector hungry for new experiences.

Three focus areas for cloud success

Businesses will benefit from choosing priority areas for cloud deployment that can deliver the greatest benefit with the shortest time-to-value, and use the learnings to drive adoption in other areas of the business.

Based on our work helping organisations in East Africa leverage the cloud for business success, the following key focus areas could offer the most valuable starting points for cloud adoption:

1 Innovate, innovate, innovate

East Africa can benefit from greater investment into innovation and research and development to improve the region’s global competitiveness and lure foreign direct investment. 

The pharmaceutical sector, for example, holds enormous potential for research and development initiatives that can drive economic growth and create new industries while also reducing our need to import product and service innovations.

Regional innovators could consider to leverage the experience and market insight of cloud service providers with experience supporting pharmaceutical innovation. This can help avoid costly mistakes, close the gap on best practice, and ensure there is an optimal technology mix to support innovation. As an example, 18 of the world’s 20 largest vaccine manufacturers run their production facilities using SAP technology, so any new facility can tap into SAP’s domain knowledge to fast-track success.

2 Remove uncertainty from decision-making

The continued volatility in the global economy has created an environment of uncertainty that is hampering growth and innovation. To remove some of this uncertainty, organisations should invest in enterprise resource planning solutions to achieve greater clarity and control over key business functions and core processes.

Cloud adoption can also unlock access to data and analytics capabilities that can empower decision-makers with accurate insights over their businesses, enabling them to guide the business through challenges more effectively.

3 Aim for speed

One of the greatest advantages cloud offers is speed. Instead of spending long periods of time building on-premise capabilities, businesses can readily tap into a wealth of cloud-based solutions to immediately enjoy efficiency and innovation gains. 

For mid-market organisations, this could unlock opportunities to quickly test new digital channels and trial new business processes. Successful trials can be rapidly scaled to the rest of the business or to new geographies, powering their growth.

Distributed by African Media Agency (AMA) on behalf of SAP Africa.

Visit the SAP News Center. Follow SAP on Twitter at @SAPNews.

About SAP 

SAP’s strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: SAP customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.   

© 2022 SAP SE. All rights reserved. 

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.  

Note to editors: 

To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV. 

For customers interested in learning more about SAP products:  

Global Customer Center: +49 180 534-34-24

For more information, press only: 

Delia Sieff, SAP Africa, +27 (11) 235 6000, delia.sieff@sap.com  

SAP Press Roompress@sap.com 

You might also enjoy

Subscribe To Our Newsletter

Get updates and learn from the best

Conférence de Presse en Ligne


Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique


Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available