Reach African newsrooms in one-click
AMA Wire allows PR agencies, companies, international organizations, NGOs or individuals to distribute their press releases or thought-leadership pieces to 100s of newsrooms across Africa in a few minutes.
We guarantee the publication of your press release on
over 80 African news websites along with Bloomberg Terminals, Thomson Reuters, DowJones Factiva, and Comtex.
Our team has direct relationships with hundreds of journalists and reporters across the continent.
Why Use AMA Wire:
- Distribution to the major Print, Broadcast and Online Publications along with Industry-Specific Publications with follow-up calls to secure interview requests
- Guaranteed distribution to 80 websites visible on Google
- Distribution to Bloomberg, LexisNexis, and Thomson Reuters
- Distribution across social media channels Facebook, Twitter, LinkedIn, Instagram
- Full online monitoring and print monitoring when available
- Readership stats and Advertising Value Equivalent
- Translation of your content into French, Portuguese, Arabic, and English
We are a trusted source for journalists, which provides our clients with the unique advantage of having their press releases seen and read by the media who matter.
Whether your story is business, agriculture, or technology-related, we tailor our distributions to ensure journalists covering your industry receive your content.
We work in the main languages of the continent and offer translation of your content into French, Portuguese, Arabic, and English.
We analyze your results by monitoring your press release in the African press and sending you a full report that includes advertising value equivalent, impressions, and circulation figures that are accurate.
We have partnered with the best press release distribution networks globally and can provide distribution outside of the African continent.
Whether you need to get your news seen in the Middle East, Asia, Europe, or the US, we have you covered.
Unlike our competitors
when you use AMA Wire your content remains visible
by Google and Google Alerts
Some figures from 2022
Releases distributed
0
Pick-ups generated
0
Reach of Journalists / Release
0
Min AVE / Release
+ $
0
Testimonials
Working with AMA has been absolutely delightful. More than the speed of execution, the team provides a supportive and personalised experience, and walks you through possibilities that provide you improved reach. It's rare in this market to see a PR agency that goes over and beyond to deliver a valuable service that drives measurable results. Absolutely recommend.
AMA is the foremost Africa-focused media agency with a global reach, and fresh perspective and insight in connecting clients with their stakeholders. Our first choice for our private and public sector engagements.
Working with AMA has been great! They deliver and are diligent in content distribution, translation and client service!
Faq?
A press release is an official statement issued to the media to announce something newsworthy, such as a product launch, company update, event, or partnership.
It’s the process of sending your press release to journalists, media outlets, websites, and newswires to get media coverage and public visibility.
The main goal is to generate awareness, attract media attention, and communicate important information to your audience and stakeholders.
No, distribution increases the chances of media pickup, but editors decide what they publish. A strong, newsworthy release improves your odds.
MA provides visible coverage that is easily accessible on Internet searches; we do not rely on or use undetectable widgets for coverage.
No, the cost does not include translation from English to an alternative language, or vice versa; this requires a separate cost based on the word count.
The first coverage links are shared 24 hours after distribution, with a full coverage report being delivered 7-days after distribution.
An Excel spreadsheet.
Reach refers to the total number of people who could potentially see the release through the media outlets, platforms, or channels where it’s distributed.
Visibility: A higher reach increases the chance that more people—journalists, customers, stakeholders—will see your news, which boosts awareness of your brand or message.
Impact: The broader your reach, the more likely your press release will result in real-world actions: media coverage, website visits, social shares, sales, or inquiries.
Media Value: Reach helps gauge the effectiveness of your PR distribution. It’s a key metric used to justify PR spending and ROI (return on investment).
Target Audience Access: If your press release reaches the right demographics or industry-specific publications, it becomes more valuable, even if the raw number is smaller.
Total AVE represents the total estimated media value generated by all articles published during the full campaign period (from April 23 to May 5, 2025). It is the sum of the individual AVE values calculated for each media outlet that covered the story during this time.
Monthly AVE, reflects the AVE generated within a specific calendar month, such as April or May only. It is therefore a subset of the Total AVE, based on the publication date of each article. And each article has only one AVE, calculated at the time it is published.
AMA is an official wire distributor and we must adhere to the global wire protocol by including the -African Media Agency (AMA)- tagline, which shows the news agencies that the information is coming from a wire and also ensures the global aggregators like Lexis Nexis carry the story.
AMA’s newsroom is fed via RSS feed to our media partners throughout the continent, which increases coverage and adds to reach, ensuring the story gets traction.
Do you have any project in mind?
Let's talk and turn your idea into something memorable.
We make your story impossible to ignore.
We take pride in establishing our clients as market leaders by integrating traditional PR with digital media across Africa.
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