fbpx
Get In Touch

Aleph Hospitality To Develop And Operate Fauchon-Branded Hotels In The Middle East And Africa

Aleph Hospitality To Develop And Operate Fauchon-Branded Hotels In The Middle East And Africa

Facebook
Twitter
LinkedIn
Email
Print

The Dubai-based independent hotel management company has signed an exclusive agreement with Fauchon Hospitality to grow and operate the legendary brand’s luxury hotel portfolio in the Middle East and Africa

The teams from Aleph Hospitality and Fauchon Hospitality in front of Fauchon L’Hôtel Paris. 
From left to right: Sandrine Girault, COO Fauchon Europe, Americas and Africa; Bani Haddad, Founder and CEO Aleph Hospitality; Jacques-Olivier Chauvin, CEO Fauchon Hospitality; Neil George, Executive Director Aleph Hospitality; Samy Vischel, CEO Fauchon, and Clemence Lormand, Development Manager Fauchon L’Hotel

DUBAI, UAE, 27 February 2023 -/African Media Agency(AMA)/- Dubai headquartered Aleph Hospitality has announced its partnership with France based Fauchon Hospitality at a recent signing ceremony in Paris. The agreement names Aleph Hospitality as the exclusive developer and operator of the glamourous Fauchon L’Hôtel portfolio in the Middle East and Africa.

Founded in 1886 by Auguste Fauchon, the world-renowned Fauchon brand is a luxury contemporary gastronomy leader with a unique French DNA, comprising a collection of over 100 retail boutiques, gourmet cafes and restaurants in 50 countries. In 2018, Fauchon opened its first luxury boutique hotel, Fauchon L’Hôtel Paris, followed by Fauchon L’Hôtel Kyoto in 2021 as the Parisian brand’s first international hotspot. Today, Fauchon Hospitality has five glamourous boutique hotels in the pipeline with the aim to become a global hospitality company with a luxury collection of 20 hotels by 2030. 

Bani Haddad, Founder and Managing Director of Aleph Hospitality, said: “We are well aware that an opportunity of this grandeur doesn’t happen very often. We are excited and humbled to be partnering with Fauchon Hospitality. We look forward to delivering the brand’s legendary glamorous Parisian ‘art the vivre’ experience to hotel guests in the Middle East and Africa. We believe the region has tremendous potential for the aspirational and sophisticated brand experience offered by Fauchon L’Hôtel.”

With a focus on cosmopolitan cities and luxury leisure destinations, the Fauchon L’Hôtel portfolio will comprise boutique hotels, retreats, beach clubs and residences in exceptional locations with superior culinary concepts and indulgent private services beyond the usual five-star hospitality experience. The unique brand promise and concept is centered around the acronym ‘GLAM’: Gourmet, featuring Fauchon’s bespoke reinvented in-room mini bar, the Gourmet Bar; Location for a lively and luxurious lifestyle; Arty & Artisans for creative hotel services and experiences with a Fauchon touch, and Mesdames, the brand’s unique female touch personified by the Fauchon Beauty Spa, French beauty brands as amenities, in-room lighting and vibrant signature walk-in wardrobes. Each hotel or resort will also feature signature Fauchon F&B concepts such as the Grand Café Fauchon and retail.

Jacques-Olivier Chauvin, CEO of Fauchon Hospitality, noted: “We are delighted to have partnered with Aleph for development in the Middle East and Africa, which brings world-class hotel management professionalism and credibility to our owners and investors. This region is important to Fauchon Hospitality because a large part of our customer base is located in this area and familiar with our existing Fauchon retail outlets. With Aleph, we can be confident our signature Fauchon style and service will be flawlessly delivered to customers across the region as we grow our hospitality business. I am excited about the potential of this partnership which unites a powerful, globally recognised brand together with an operating company noted for its excellence and dynamic management style”.

Aleph Hospitality, which has targeted 50 hotels in the Middle East and Africa by 2026, manages hotels directly for owners, either with a franchise for branded properties or as a white label operator for independently branded hotels. 

Distributed by African Media Agency (AMA) on behalf of Aleph Hospitality

About Aleph Hospitality 

Born and based in Dubai, Aleph Hospitality is a dynamic hotel management company, working for owners to maximise the value of their assets in the Middle East and Africa. The regional specialist’s customised, results-driven alternative to traditional hotel management models includes third party and white label operations. Aleph Hospitality manages hotels directly for owners and facilitates franchising partnerships with leading global brands. 

With in-depth market knowledge, several decades’ experience working with the world’s largest hotel

companies, and a company culture based on trust, responsiveness and flexibility, Aleph Hospitality delivers superior results for hotel owners, an exceptional hospitality experience for its guests and a professional environment for its workforce. Aleph has 12 operating hotels in its portfolio and has earmarked a pipeline of 50 hotels in the Middle East and Africa by 2026.

To find out more, visit alephhospitality.com. 

CONTACT: 

Anne Bleeker

Managing Director

In2 Consulting 

anne@in2consulting.com / +971 56 603 0886 

About FAUCHON 

Founded in 1886 by Auguste Fauchon, the FAUCHON brand has been family-owned since 2006, and is a purveyor of luxury contemporary gastronomy for restaurants, gourmet cafes, retail boutiques, and five-star hotels. FAUCHON also operates a professional culinary training school. The company’s signature products include haute patisserie, macarons, chocolate, tea, fine foods, and gourmet gifts via 100 franchise shops and 400 points of sale in over 50 countries including France, United Arab Emirates, Japan, Mexico, Hong Kong, and Qatar. FAUCHON is known for its innovative training of up-and-coming chefs who have gone on to be major names in the patisserie world including Pierre Hermé, Christophe Michalak and Patrick Paillet, the creator of the famous “Bisou-Bisou”. 

For additional information about FAUCHON, visit https://groupe.fauchon.com/eng/ 

About FAUCHON Hospitality

FAUCHON Hospitality, founded in 2018, is the hotel division of FAUCHON, created specifically to ensure a full worldwide development of the FAUCHON L’HÔTEL portfolio showcasing the Parisian “art de vivre” experience. FAUCHON Hospitality’s brand standards are based upon the “GLAM“ concept: GOURMET (the most creative Parisian patisserie adhering to the French culinary tradition); LIVELY LOCATION (at the heart of the urban life of the city); ATTENTIONS (attention and experiences which are bespoke, far beyond the usual exclusive hospitality services; and MESDAMES (a hotel always in tune with women featuring sophisticated lighting, hairdryers, properly sized bathrobes, feminine amenities, and more). FAUCHON Hospitality currently has properties in Paris, France, in Kyoto, Japan, with a third property currently in development in Saudi Arabia. 

For additional information about FAUCHON Hospitality, visit https://www.fauchonhospitality.com.

You might also enjoy

Subscribe To Our Newsletter

Get updates and learn from the best

By submitting this form, you are consenting to receive marketing emails from: African Media Agency.

Conférence de Presse en Ligne

Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.​

Nos services comprennent:​

​

​

Digital Communications

Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.​

 

Communication​ digitale

Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.​

Promotion​ d’événements

Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique

Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.​

Veille​ Médiatique

Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.​

Relations​ Média

Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu

Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​

C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

​

​

Event Promotion

Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training

We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring

We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations

We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development

We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available