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WE MAKE YOUR STORY IMPOSSIBLE TO IGNORE.

We take pride in establishing our clients as market leaders by
integrating traditional PR with digital media across Africa.

Speak to an Account Director now

WE MAKE YOUR STORY
IMPOSSIBLE TO IGNORE.

We take pride in establishing our clients as market leaders by integrating traditional PR with digital media across Africa.

Speak to an Account Director now

About Us

African Media Agency (AMA) is an integrated communications agency that unifies PR, Creative, and Digital Marketing to create strategic, content-rich communications campaigns that inspire action and build value.

PUBLIC RELATIONS

We help our clients tell their stories, hone their projects, heighten their profiles, and engage their fans and audiences, creating cultural and technological opportunities in an ever-evolving media landscape.

DIGITAL & CREATIVE SERVICES

About Us

PUBLIC RELATIONS

African Media Agency (AMA) is an integrated communications agency that unifies PR, Creative, and Digital Marketing to create strategic, content-rich communications campaigns that inspire action and build value.

DIGITAL & CREATIVE SERVICES

We help our clients tell their stories, hone their projects, heighten their profiles, and engage their fans and audiences, creating cultural and technological opportunities in an ever-evolving media landscape.

Our clients

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Years of experience
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Testimonials

One of the best agencies I have dealt with. Connected, smart pitches and never pushy! Wish you more success
Stephanie BusariAfrica Editor CNN International
Stephanie Busari
Thank you for always supporting my asks, delivering stellar results and for being the friendliest team to work with. May the business continue to prosper and grow
Natassia BadenhorstAccount Director at N.B. Public Relations
Natassia Badenhorst
The African Media Agency team are a strategic partner to ByDesign Communications. They offer deep market insight across Africa, have strong media relationships and understand how to connect with a clients target audience through the right communication channels and content. The work the AMA team produce is simply first class and the entire team is a pleasure to work with.
Vanessa BaardDirector, ByDesign Communications
Vanessa Baard
Besides their unrivaled media reach across the continent and their dedicated women-led local teams, AMA shares our passion for development and inclusion. This partnership helps us connect with key stakeholders in a lot of African countries.
Buhle MakamanziDeputy Director Communications, Africa- Bill & Melinda Gates Foundation
Buhle Makamanzi
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Testimonials

Thank you for always supporting my asks, delivering stellar results and for being the friendliest team to work with. May the business continue to prosper and grow
Natassia Badenhorst
Natassia BadenhorstAccount Director at N.B. Public Relations
One of the best agencies I have dealt with. Connected, smart pitches and never pushy! Wish you more success
Stephanie Busari
Stephanie BusariAfrica Editor CNN International
The African Media Agency team are a strategic partner to ByDesign Communications. They offer deep market insight across Africa, have strong media relationships and understand how to connect with a clients target audience through the right communication channels and content. The work the AMA team produce is simply first class and the entire team is a pleasure to work with.
Vanessa Baard
Vanessa BaardDirector, ByDesign Communications
Speak to an Account Director

Conférence de Presse en Ligne

Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.​

Nos services comprennent:​

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Digital Communications

Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.​

 

Communication​ digitale

Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.​

Promotion​ d’événements

Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique

Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.​

Veille​ Médiatique

Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.​

Relations​ Média

Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu

Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​

C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

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Event Promotion

Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training

We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring

We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations

We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development

We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available