African Media Agency Partners with Columbia University’s 17th Africa Economic Forum

African Media Agency Partners with Columbia University’s 17th Africa Economic Forum

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on print

NEW YORK, USA, March 22, 2021,-/African Media Agency (AMA)/- African Media Agency (AMA), a leading pan-African media relations and communications firm today announced its partnership with Columbia University’s 17th Africa Economic Forum (AEF) taking place virtually from 22 to 26 March 2021.

The Africa Economic Forum – formerly African Economic Forum – is the largest Africa-focused event at Columbia University and a student-led collaboration between Columbia Business School, the Law School and School of International and Public Affairs (SIPA). It has been designed to provide a platform for meaningful engagement and thought-provoking discussions among students, faculty, professionals and members of the Columbia community.

Exploring the theme – Africa on the Move: Charting a Path Forward in the Wake of a Global Crisis, this year forum is designed to evaluate the progress being made on the continent amid the COVID-19 pandemic, in areas including trade, healthcare, technology and innovation, social movements, and capital investment. While showcasing this growth and development over the past year, the forum will discuss solutions to the pressing issues that will likely challenge Africa’s post-pandemic economic recovery.

Commenting on the partnership with African Media Agency, Oheneba Ama Nti Osei, Africa Economic Forum 2021 co-chair noted that “Columbia AEF is pleased to be partnering with AMA to spread the word about this important event. AMA has over the years been a partner of choice for Africa-based companies, and we are confident this partnership will help us reach a wide audience across the continent and beyond”.

According to Eloïne Barry, CEO of AMA, this partnership “underlines the relentless efforts of the firm to improve the continent through supporting events that bring together top business executives, thought leaders and politicians to discuss key topics affecting the continent, while providing a rich learning and networking experience”.

Through candid and holistic conversations, this year’s forum will provide a lively virtual space to discuss the ways in which creative and innovative ideas can be leveraged to positively shape Africa’s future and cement its place as a major player in the global economy.

To attend the forum, please kindly register here.

Distributed by African Media Agency (AMA) on behalf of AMA & AEF.

About African Media Agency (AMA)

African Media Agency (AMA) is an integrated communications agency that unifies PR, Creative, and Digital Marketing to create strategic, content-rich communications campaigns that inspire action and build value.
With offices located in New York, Abidjan, Kampala, and local presence in 18 African countries, we understand the dynamic of the African newsrooms, the challenges that journalists are going true, what makes a story interesting and the different style and editorial culture within the continent.

About the Africa Economic Forum

Launched in 2004, the Africa Economic Forum (AEF), formerly the African Economic Forum, is the largest Africa-focused event at Columbia University, and is a student-led collaboration between Columbia Business School, the Law School and School of International and Public Affairs (SIPA).

Over the years, AEF has been an occasion for top business executives, thought leaders and politicians to discuss key topics affecting the continent, while providing a rich learning and networking experience for both speakers and attendees alike.

 Media Contacts

African Media Agency
Eric Jonathan SEBGO

Africa Economic Forum
Josephine d’Allant

You might also enjoy

Subscribe To Our Newsletter

Get updates and learn from the best

Conférence de Presse en Ligne

Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications

Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.


Communication​ digitale

Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements

Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique

Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique

Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média

Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu

Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion

Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training

We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring

We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations

We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development

We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.


This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available