Widespread vaccination is the best safeguard for our children’s futures

Widespread vaccination is the best safeguard for our children’s futures

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Share on print
Print

Compiled by Carême Kouamé

Addis Ababa (Ethiopia), 29th November 2021 -/African Media Agency (AMA)/- I remember my first COVID-19 patient. She was 16 and I was called to see her after she had been admitted to hospital. Alone in her hospital room, she looked scared. Though I tried to hide it, I was too. I was, after all, knowingly entering the same room as a COVID-positive person. At that time, we knew little about this highly contagious virus, and a vaccine was months away—at best.

What we did know, however, was encouraging for young people. Early data indicated that while young people were as susceptible to the disease as anyone else, they were much less likely to be hospitalized or die from it. Yet there were other costs. Hidden costs.

Decked out in my personal protective equipment, I remember how hard it was to hear my patient over the hum of the fan in my headgear. I introduced myself and we had a brief chat. Over the next two days, I noticed that she looked forward to our brief check-ins. It was then I realized that she probably felt lonely. Away from her family, she had no-one to talk to, no one to hug, no one to laugh with, or do any of the things that feel human. In the hospital, everyone avoided her room unless necessary. Even when they came in, they tried to keep their distance. Understandably.

One day, after our brief check in, I reached out for her hand and squeezed it briefly. It was a fleeting moment. And a gloved hand. But I hoped it would mean something to her. I hope it did something to meet the need for human connection.

Those of us in the medical community, often think about COVID-19 in terms of case load and lives lost. From this lens, we can misunderstand the peculiar suffering young people have endured under this pandemic. COVID-19 has cost young people their education, their mental health, their wellbeing, and their hopes. It has dimmed their prospects for economic prosperity.

Today, widespread vaccination is the best tool we have for saving lives in Africa. The research is clear – vaccines are highly effective, particularly at preventing hospitalization and death. And while many of us see the importance of vaccination for our parents—for the elderly—we also have to appreciate that vaccination is the only way to safeguard our children’s futures. Vaccination is the only way they can resume life, learning, and social interactions. It’s the only way economies can fully and permanently reopen and begin recovering to restore and create opportunities for young people.

Africa is a predominantly young population, with almost 60 percent of our population under the age of 25. The longer this pandemic drags, the more profound its effects will be on their lives. They have a tremendous stake in this crisis—and we have a responsibility to ensure they are able to live healthy, productive lives, and to set the right example, by getting the vaccine.

This article is part of a series on vaccination in Africa brought to you by Africa CDC in partnership with the Mastercard Foundation under the Saving Lives and Livelihoods initiative—a $1.3 billion partnership that is enabling access to COVID-19 vaccinations, and long-term health security, for Africa. 

Distributed by African Media Agency (AMA) on behalf of Africa CDC.

The Africa CDC
Africa CDC is a specialized technical institution of the African Union that strengthens the capacity and capability of Africa’s public health institutions as well as partnerships to detect and respond quickly and effectively to disease threats and outbreaks, based on data-driven interventions and programmes. Learn more at: http://www.africacdc.org

For media inquiries, please contact:
Cordelia Kwon, Partnership and Communications Associate, The Access Challenge, 
cordelia.kwon@accesschallenge.org 

Raïssa Litete Beyande, Campaign and Promotion Support officer, Africa CDC, LiteteR@africa-union.org

You might also enjoy

Subscribe To Our Newsletter

Get updates and learn from the best

Become our partner

want more info, fill in this form.

Conférence de Presse en Ligne


Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique


Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available