fbpx

Vein-to-vein-to-value: how tech is enhancing life-saving blood transfusion value chain

Vein-to-vein-to-value: how tech is enhancing life-saving blood transfusion value chain

Facebook
Twitter
LinkedIn
Email
Print

by Cameron Beveridge, Regional Director for Southern Africa at SAP

JOHANNESBURG, South Africa, 18 November 2022 -/African Media Agency(AMA)/- New technologies are reshaping the blood transfusion value chain to bring greater efficiency, traceability and consistency to this life-saving procedure. 

Blood transfusions are commonly used to provide blood or blood components to a patient who has either lost blood due to an accident or suffer from a medical condition that affects their blood.

Typically, blood is donated anonymously and then stored by hospitals or blood banks until needed. Due to the critical nature of the procedure, donated blood must be collected, stored, categorised, and transported using extremely high levels of safety and care. 

Donors must be carefully screened for a variety of medical conditions and lifestyle aspects to ensure the blood is free of potential risks to the patient. Blood is tested according to national guidelines and stored according to blood type. 

It is estimated that one in ten people entering hospital need some kind of blood transfusion as part of their treatment. 

Data, traceability vital to safe transfusions

The key to successful, lifesaving blood transfusions is accurate documentation to ensure consistency and avoid any unnecessary risk. Due to the sensitive nature of blood, the way it is transported and stored is equally important, especially when the blood supply chain network covers a large geographic area where donated blood must travel thousands of kilometers.

Ultimately, hospitals and clinics seek the ability to track the journey from vein to vein in real time with accurate data and while maintaining the integrity of the value chain. 

Here, blockchain technology holds huge potential. Blockchain encodes data in a secure and transparent way that can add visibility and security to the blood transfusion value chain. Blockchain could be a more effective way of storing the precise records that allow medical professionals to use donated blood with confidence during life-saving and other medical procedures.

Using blockchain, medical facilities can register vital data about every step in the blood transfusion value chain, from donation to testing to transport, storage and ultimately its use in a medical procedure. 

Due to strict requirements for how blood is stored, technologies such as IoT can also play an important supporting role by tracking the temperature at which the blood is stored and recording that to the blockchain. As blood travels through the value chain, the data stored to the blockchain creates an audit trail that links the entire value chain from donor to recipient.

Advances expected from emerging tech

Other emerging technologies hold promise for greater efficiency and transparency in the blood transfusion value chain. Augmented reality could solve one of the key issues with blood donations by helping medical professionals find the vein more consistently and without the trial-and-error that most donors experience.

Machine learning and artificial intelligence also holds huge promise for driving improvements in the blood transfusion value chain, especially since so much data is already created and stored to ensure transfusions are safe and effective. 

A study by Stanford University used machine learning to optimise the time between blood donation intervals to ensure donors don’t experience adverse outcomes. Using the model, the researchers could estimate the risk of adverse outcomes and how such risks may change with longer or shorter intervals. This data could then inform how often the donors could donate blood without suffering iron deficiency or other complications. 

So-called digital footprinting using AI and machine learning could also help reduce errors when doctors order blood samples. Using RFID integrated to an AI platform, doctors could improve specimen identification and reduce specimen labelling errors while also ensuring accurate transport tracking. 

Technology platforms unlock new capabilities

New advances in Laboratory Information Management Systems have also unlocked access to unprecedented levels of visibility and control over lab data and other associated processes. A Laboratory Information Management System is used to manage samples, lab users, instruments and other lab functions, as well as back-office operations such as invoicing. 

For example, the SAP Quality Management helps businesses implement and run quality control processes, and is designed to prevent defects, enable continuous process improvement, and establish sustained quality control programs. Global pharmaceutical companies use SAP Quality Management as a primary Laboratory Information Management System to drive supply chain processes, maintain high levels of quality control during production processes, and support research and development. 

When matched to a business transformation platform that enables the seamless integration of new technologies, there is virtually no limit to the powerful capabilities that laboratories can unlock. With an intelligent core in place and a quality management system to maintain the highest information standards, laboratories and other stakeholders can protect the integrity of the life-saving blood transfusion supply chain while enabling greater innovation.

Distributed by African Media Agency (AMA) on behalf of SAP Africa.

Visit the SAP News Center. Follow SAP on Twitter at @SAPNews.

About SAP 

SAP’s strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: SAP customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.   

You might also enjoy

Subscribe To Our Newsletter

Get updates and learn from the best

Conférence de Presse en Ligne


Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique


Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available