fbpx

The silent war between employers and employees will have no winner 

The silent war between employers and employees will have no winner 

Facebook
Twitter
LinkedIn
Email
Print

by Cathy Smith, Managing Director at SAP Africa

NAIROBI, Kenya, 23 January 2023 -/African Media Agency(AMA)/- The defining leadership challenge of 2023 will be navigating the silent war brewing between employers and employees. “What war?”, you may ask. Perhaps it is easier to explain it as a series of battles happening on many work fronts.

The US and other developed markets are facing a more obvious foe – “the great resignation” as it has been dubbed. Post pandemic, many people are taking stock of their lives and realising that in the relentless pursuit of career success, they have lost perspective on what really matters. Hours spent behind laptops and steering wheels on long commutes have required sacrifices in other areas of their lives – family, friends, fitness, hobbies, and happiness.

The forced pause in the frenetic day to day activity created by the lockdowns gave people time to reflect and to see a different possibility for their lives. This, combined with a reality check on their own mortality, led many people to say: “it’s not worth it”. Afterall, a missed school prize-giving ceremony or a significant birthday too busy to celebrate, are moments that can not be recaptured. Throwing caution to the wind, many have simply resigned from seemingly good jobs in the pursuit of something more meaningful, leaving employers with a void they are finding difficult to fill.

In Africa, I believe the situation is different, driven mainly by our enormous unemployment rates and a significant slowdown in economic growth. While people may have shared the same reflections as their counterparts in the developed world, they simply do not have the luxury of throwing caution to the wind. A sense of security is keeping them anchored in their jobs. However, the work flexibility forced by the lockdowns, has set a new expectation amongst employees – one that is not easily reversible.

I view this as the silent war or the rise of the so-called ‘quiet quitting’. In many respects it is a more dangerous foe – stealthy and destructive. Employees, many exhausted by the long-term effects of the pandemic and often having given more than double the time commitment to their demanding jobs, are also saying: “it’s not worth it”. However, they are voicing this sentiment more subtly – in the reluctance to come back to the office even part time, and in the reluctance to take on more responsibility than defined by their job scope.

“Quiet quitters” are plodding through their day jobs and, by and large, delivering on expectations. However, they are often disengaged and disconnected from the organisation and its shared purpose. At first glance this may appear relatively harmless, but the long-term effects are disastrous for organisations and for employees. 

One of the hallmarks of highly competitive businesses is the dedication of employees to perform their tasks and go above and beyond by meeting additional demands and driving innovation. Companies with a strong workplace culture rely on employees to step up at important moments and bring projects to a successful close. This drives competitiveness and growth. It is also a two-way street with employees having opportunities to shine, to take on stretch assignments, to learn and grow, to build social capital within the organisation.

History has shown us that there are no true winners in war. The only way to successfully navigate through the new normal, and find a win-win solution, is collaboratively. First, leaders need to acknowledge that there is no blueprint for success. The answers lie somewhere between the very real needs of employers and the equally real desires of employees. Success in 2023 and beyond will rely on strong leaders who encourage open dialogue, build trust, collaborate and are willing to fail fast and try again. The successful new world of work will be co-created by employers and employees. It will be one that balances productivity and innovation with enabling employees to thrive in all facets of their lives.

Distributed by African Media Agency (AMA) on behalf of SAP Africa.

Visit the SAP News Center. Follow SAP on Twitter at @SAPNews.

About SAP 

SAP’s strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: SAP customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.   

Note to editors: 

To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV. 

For customers interested in learning more about SAP products:  

Global Customer Center: +49 180 534-34-24 

For more information, press only: 

Delia Sieff, SAP Africa, +27 (11) 235 6000, delia.sieff@sap.com  

SAP Press Roompress@sap.com 

You might also enjoy

Subscribe To Our Newsletter

Get updates and learn from the best

Conférence de Presse en Ligne


Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique


Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available