fbpx

The new business balancing act has leaders walking a tightrope 

The new business balancing act has leaders walking a tightrope 

Facebook
Twitter
LinkedIn
Email
Print
Cameron Beveridge, Regional Director for Southern Africa at SAP

JOHANNESBURG, South Africa, 5th July 2022 -/African Media Agency(AMA)/- Business leaders are engaged in a delicate balancing act as radical workforce changes, new customer demands, external pressures and the impact of the pandemic collide to create a multitude of new challenges and opportunities. 

Cameron Beveridge, Regional Director for Southern Africa at SAP, believes corporate leaders are having to balance traditional business objectives such as revenue and profit with the demands of the modern economy that include building a healthy company culture, playing a positive role in society and being a good corporate citizen.

“The lines are being redrawn around what employees, customers and broader society expect of a modern business, especially as it relates to a company’s role in building a more equitable and sustainable world. Present trends indicate that we are moving toward a situation where environmental sustainability, fair employment practices and societal value trump pure profitability.”

Businesses have traditionally focused on creating maximum value for shareholders, and short-term financial profitability continues to be vital to a company’s growth and success. 

However, as the mounting costs and headline-grabbing impact of climate change starts affecting more people in developed and emerging economies, consumers are increasingly demanding that companies also make positive contributions to the environment and vulnerable communities. 

Looking beyond quarterly results

Studies have found that 84% of global consumers try to shop from companies that support causes they care about, while another study revealed that two-thirds of consumers and 73% of Millennials globally are willing to pay more for a sustainable brand

“There is growing recognition that companies need to shift their focus from purely delivering quarterly results that drive the share price, to ensuring they minimise their impact on the environment and prioritise creating healthy company cultures, ensuring adequate worker pay, and act as exemplars or enablers of more sustainable business practices,” explains Beveridge. “If your positive quarterly financial results were achieved on the back of environmental devastation, for example, consumers today are more likely than ever to abandon you for a more equitable-minded competitor.”

There are solid economic reasons for building sustainability into a company’s business model. One study found that companies with positive Environmental, Societal and Governance records produced higher returns, had a greater likelihood of becoming high-quality stocks, and were less likely to go bankrupt than their less ESG-focused peers.

“Business leaders still need to produce solid bottom-line results and ensure the financial sustainability of the business,” says Beveridge. “This is forcing them into a delicate balancing act where the correct course of action is not always clear, adding pressure to decision-makers already besieged by the disruptive impact of the pandemic, a constrained global supply chain, and growing economic pressures. Even the World Economic Forum, highlighting the importance for the private sector to look beyond the bottom line, put the onus squarely on business leaders to figure out the correct balance between short- and long-term priorities.”

The new talent battlefield

One of the most obvious examples of the new business balancing act is in workplace culture and employee engagement. During the early stages of the pandemic, businesses around the world shifted to remote models that saw millions of workers performing their day-to-day tasks away from the confines of corporate offices.

“The past two years have marked a greater shift in how we work than the two decades preceding it,” says Beveridge. “In the services industry, workers who previously completed their tasks within an office space under the watchful gaze of managers and HR specialists were suddenly asked to maintain high levels of productivity from home. Now that offices are reopening, many of these formerly office-bound employees now prefer to work remotely at least some of the time, creating new challenges in attracting, motivating and retaining top talent.”

The shift in how people view work came under the spotlight when millions of US workers shifted to more fulfilling or more accommodating jobs in a process dubbed the Great Resignation. “This shift in expectations of what people want from their jobs is forcing companies to rethink their company cultures, their salary packages, and the types of support they need to provide to employees to ensure high levels of productivity and retention.”

Research indicates that real wages in the US have been stagnant for decades, while UN data points to growing inequality for more than 70% of the world’s population. Work-related stress is also growing and is now the most common form of stress in the UK, with only 1% of workers saying they’ve never experienced it.

“Business leaders are confronted with the task of balancing their teams’ productivity against the physical and mental wellbeing of each employee,” explains Beveridge. 

“As a company providing technology tools and expertise that help companies run better and become more successful, we are in the enviable position to act as both an exemplar of sustainable business practices and an enabler of more sustainable business models,” says Beveridge. “The shift to remote work created a situation where many employees work longer hours than ever before, raising the chances of burnout and forcing companies to implement additional measures to support employees that are working under immense pressure.”

Distributed by African Media Agency (AMA) on behalf of SAP Africa.

Visit the SAP News Center. Follow SAP on Twitter at @SAPNews.

About SAP 

SAP’s strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: SAP customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.   

Note to editors: 

To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV. 

For customers interested in learning more about SAP products:  

Global Customer Center: +49 180 534-34-24 

For more information, press only: 

Delia Sieff, SAP Africa, +27 (11) 235 6000, delia.sieff@sap.com  

SAP Press Roompress@sap.com 

You might also enjoy

Subscribe To Our Newsletter

Get updates and learn from the best

Conférence de Presse en Ligne


Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique


Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available