fbpx

Tech needs girls, and girls need tech

Tech needs girls, and girls need tech

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Share on print
Print

NEW YORK, USA 29 April 2022, /African Media Agency (AMA)/- More and more young women and girls are highlighting the importance of access and safety in the digital world. Marking International Girls in ICT Day, on Thursday, UN agencies have issued a call to action to ensure equal access to digital learning opportunities.

The International Girls in ICT Day is observed annually during the last week of April, and this year the focus is on ‘Access and Safety’ as key elements to engage the next generation with information and communication technology (ICT).

According to the UN International Telecommunication Union (ITU), this year’s theme “reflects the world’s shared interest in empowering youth and girls to safely benefit from an active digital life.

Fair and equal

The UN agency recognizes the need to ensure girls and women enjoy equal access to digital learning opportunities, particularly in least developed countries.

Worldwide only 30 per cent of tech science and technology professionals are women. And according to ITU’s latest data, globally, just 57 per cent of women use the Internet, compared to 62 per cent of men.

Furthermore, if women are unable to access the Internet and do not feel safe online, they are unable to develop the necessary digital skills and engage in digital spaces, which diminishes their opportunities to pursue careers in science, technology, engineering, and mathematics (STEM) related fields, ITU continued.

Inspire the next generation

“Girls in ICT Day is a call to action to inspire the next generation of young women and girls to enter STEM careers,” said ITU Secretary-General Houlin Zhao.

Calling on all government, business, university leaders and others, to do their utmost to support young women and girls, Mr. Zhao said that is essential to “give them the chance to achieve their dreams.”

Girls’ access to STEM is crucial

Joining the call, UN Women reiterated the importance of ensuring every girl has safe and meaningful access to digital technology and ICTs.

In a statement marking the Day, the agency said they were inspired by young activists such as 18-year-old Ana Vizitiv from the Republic of Moldova, whose work promotes gender equality in ICT and STEM, and by role model and entrepreneur 20-year-old Yordanos Genanaw from Ethiopia, who participated in the African Girls Can Code initiative and is now developing a website and coaching others.

“These young women are using their skills to inspire other girls to pursue coding and basic IT skills, regardless of gender biases”, the statement continued.

Reminding that girls’ access to, and engagement in STEM subjects, is more crucial now than ever – especially after the COVID-19 pandemic and multiple crises in countries across the world have created repeated challenges to young women and girls to learn, earn and connect – UN Women reiterated the importance of technology as a solution to access essential services and information.

Technology also helps them communicate in school, keep in touch with friends and relatives and as a key aspect of their autonomy and future prospects.

Persistent negative stereotypes

A recent study by UN Women and ITU shows that girls access digital technology at a later age than boys, and that their use of this technology is more often curtailed by their parents.

In addition, young women and girls are disproportionately exposed to online and ICT-facilitated violence and harassment, which can negatively impact their physical, mental, and emotional well-being, and influence how they access and use digital tools for the rest of their lives, UN Women added.

Built upon the idea that “every girl has the right to be connected and safe, and to play her part in shaping a more equal, green and tech-driven future”, the UN Secretary-General has called for a global digital compact for improved digital cooperation.

The Generation Equality Action Coalition for Technology and Innovation for Gender Equality is bringing together governments, tech companies, the UN System, civil society organizations and young people, for a more equal and diverse digital transformation, including by preventing and eliminating online gender-based violence.

Marking the Day, UN Deputy Secretary-General Amina Mohammed called for an end to systemic barriers: “Girls continue to face cyber bullying and threats, and a lack of access due to digital divide”, she said on Twitter, asking for a transformation in tech and innovation, to be “equitable, safe and accessible”.

Across the UN system, agencies spoke up for gender equality in STEM. The UN cultural agency UNESCO called for the empowerment of young girls in ICT, so they can have a future lead in the workplace. The UN refugee agency mentioned the importance of not forgetting the digital access for refugees, and the Food and Agriculture Organization (FAOreiterated the need to guarantee better access to digital technologies, for rural women and girls.

Join the digital revolution

The global celebration and associated worldwide Girls in ICT Day events underline ITU’s commitment to encourage girls and young women everywhere to consider pursuing STEM career paths.

To date, over 600,000 girls and young women have taken part in more than 12,000 celebrations of Girls in ICT Day in 195 countries worldwide.

“All over the world, girls and young women want to join the digital revolution. When we remove barriers of access and safety, women and girls can make remarkable contributions to, and be empowered by, ICTs. To put it simply: tech needs girls, and girls need tech,” said Doreen Bogdan-Martin, Director of ITU’s Telecommunication Development Bureau.”

Distributed by African Media Agency on behalf of UN News.

You might also enjoy

Subscribe To Our Newsletter

Get updates and learn from the best

Become our partner

want more info, fill in this form.

Conférence de Presse en Ligne


Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique


Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available