fbpx

Strengthening Sudan’s fragile peace: A Resident Coordinator Blog

Strengthening Sudan’s fragile peace: A Resident Coordinator Blog

Facebook
Twitter
LinkedIn
Email
Print

NEW YORK, USA, 25 July 2022 -/African Media Agency(AMA)/-The killing of protestors by security services during large-scale demonstrations in Sudan’s capital Khartoum in June underscores the ongoing political tensions in the country. Against this backdrop, the UN is committed to sustain and build peace in Sudan, say UN Resident Coordinator Khardiata Lo Ndiaye, and Elizabeth Spehar, Assistant Secretary-General for Peacebuilding Support.

“The military coup of 25 October 2021 plunged Sudan into a political crisis with profound implications for the country’s development and peacebuilding prospects.

It also presented donors with a difficult question: how do we uphold our commitment to supporting Sudan’s most vulnerable without legitimizing an unconstitutional change?

While political crises clearly present challenges for international donors, the UN Secretary-General’s Peacebuilding Fund (PBF) is working to respond to such crises in a targeted and strategic way to ensure that essential support continues to reach those who need it most.

Peacebuilding projects expand

Against a backdrop of political tensions, inter-communal conflicts, large-scale displacement, economic crises, deepening inequalities, rising unemployment, devastating floods and popular protests for democratic reforms, the PBF has remained active in Sudan. 

The PBF has the advantage of being an agile, adaptable and demand driven fund, enabling it to provide desperately needed funding even in high-risk environments like Sudan. Since the coup, the PBF’s active portfolio and project pipeline has grown to cover twelve states, demonstrating that when crises strike, its commitment does not falter – it strengthens.

Alongside other projects – including its flagship programme which works to strengthen the rule of law and support local peacebuilding across the five Darfur states – the PBF added six new projects to the portfolio in 2021, with four more in the pipeline. 

These pipeline projects include a new initiative in the disputed territory of Abyei and a USD 10 million investment in East Sudan, both of which adopt an area-based approach to stabilizing conflict-affected communities and enhancing their resilience to future crisis. 

Based on an assessment of conflict hotspots and key conflict drivers for each area, the projects leverage the expertise of four UN agencies – UNICEFUNDPIOM and FAO to help restore access to basic services, including water and sanitation, roll out livelihoods support and job creation schemes, and strengthen community-level conflict resolution and natural resource management bodies.

Empowering local communities

So how do we navigate the complex political landscape to ensure support reaches those who need it most? 

Part of the answer lies in the PBF’s community-based approach, which empowers local communities, promotes inclusive participation and strengthens the capacities of local governance and other community structures. In addition, this approach helps to improve relationships between different actors; fosters local ownership; directs funding to community-based organizations by expanding partnerships with CSOs; and foregrounds women and youth as agents of peaceful change and inclusive development.

With Sudan’s peacebuilding trajectory remaining fragile and uncertain, support from the international community – at the right time and in a targeted way – is critical. The question, then, is not whether development and peacebuilding partners should remain engaged, but how to remain engaged. Through its investments, the PBF is empowering local stakeholders to respond to the rapidly evolving situation on the ground in Sudan and ensuring relevant and reliable support to those who need it most”.

Distributed by African Media Agency (AMA) on behalf of UN News.

You might also enjoy

Subscribe To Our Newsletter

Get updates and learn from the best

Conférence de Presse en Ligne


Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique


Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available