PAN AFRICA GOVERNMENT AFFAIRS XCHANGE ESTABLISHED BY ETHICORE

PAN AFRICA GOVERNMENT AFFAIRS XCHANGE ESTABLISHED BY ETHICORE

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JOHANNESBURG, South Africa, May 28th, 2020 -/African Media Agency (AMA)/- Leading African Government Affairs firm, ETHICORE is proud to announce the formation of Africa Government Affairs Xchange (Africa GX: www.africagx.com). This coincides with Africa Month and Africa Day (25 May 2020), commemorating the founding of the Organisation of African Unity 57 years ago in 1963.

Africa GX is the only multi-country African government affairs alliance of its kind, specialising in public policy, legislative, regulatory, government relations and public affairs for clientele in Africa. Founded and exclusively convened by ETHICORE, Africa GX aims to be the largest strategic alliance of owner-managed African government affairs firms and expert advisors operating according to high ethical standards.

ETHICORE Founder and CEO and Africa GX President, Abdul Waheed Patel
ETHICORE Founder and CEO and Africa GX President, Abdul Waheed Patel

According to ETHICORE Founder and CEO and Africa GX President, Abdul Waheed Patel:
“We are proud to establish Africa GX as a unique milestone, further positioning ETHICORE and our elite partners, as providers of high-quality government affairs services and strategic counsel to African and international clients. Over the past decade we have cultivated enduring bilateral strategic partnerships with reputable firms and professional advisors of high pedigree and integrity, in various African countries. Africa GX consolidates this and advances ETHICORE’s strategy to be the leading Pan-African government affairs firm, transcending borders in collaboration with our partners.”

On inception, Africa GX weaves a presence across 27 African countries in Sub-Saharan, Francophone, Anglophone, Lusophone and North Africa. This includes:
1. Benin
2. Burkina Faso
3. Botswana
4. Cameroon
5. Central African Republic
6. Côte d’Ivoire
7. Chad
8. Democratic Republic of the Congo
9. Ethiopia
10. Egypt
11. Gabon
12. Ghana
13. Guinea
14. Guinea Bissau
15. Kenya
16. Mali
17. Mauritania
18. Morocco
19. Niger
20. Nigeria
21. Rwanda
22. Senegal
23. South Africa
24. Tanzania
25. Togo
26. Zambia
27. Zimbabwe

According to Patel: “Professional government affairs consulting and advisory services in Africa is nascent. Africa GX differentiates ETHICORE and our partners, creating a competitive advantage for our clients that is unrivalled in Africa. As a bespoke continental alliance, we provide local expertise to service clients across the African continent, appropriately tailored and sensitive to each country. It embodies our collective contribution to pragmatically advance the aspiration for greater African integration and unity.”

Today more than ever, specialised African government affairs expertise is imperative to advancing the tenets of participatory democracy and Africa’s democratic dividend. Africa GX upholds responsible and constructive government relations, public policy and regulatory advocacy, which is evidence based and contributes to impactful decision-making by African governments, Parliaments and regulators.

African countries and economies are seized with immense opportunities and challenges in pursuit of national development plans, advancing the African Union’s Agenda 2063, deepening economic integration by implementing the African Continental Free Trade Agreement (AfCFTA) and coordinating COVID-19 response measures.

Africa GX will be expanding its footprint into all 55 African Union members states by growing the alliance through new memberships, partnership and affiliations.

Distributed by African Media Agency (AMA) on behalf of Ethicore.

About ETHICORE
Founded in 2009, ETHICORE Political Lobbying is a decade young pioneering African Government Affairs firm headquartered in Cape Town and Johannesburg, South Africa. ETHICORE specialises in providing professional government affairs consulting and advisory services, helping companies and organisations to interpret, navigate, constructively engage with and positively contribute to public policy, legislative, regulatory, governmental and parliamentary decision-making. The firm has a track record of supporting more than 107 clients across 15 different industry sectors in multiple African countries. Africa GX is a wholly owned subsidiary of ETHICORE.

Media and Partnership Enquiries:
Ms Wisahl Jappie, Executive Vice President
Tel: +27 (0) 21 424 1443 / 3125
Email: wjappie@africagx.com
Mobile: +27 (0) 72 227 1144
www.africagx.com

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Conférence de Presse en Ligne


Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

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Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

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C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available