fbpx

“Goodbye Princess” makes waves across the internet with almost 42 million views 

“Goodbye Princess” makes waves across the internet with almost 42 million views 

Facebook
Twitter
LinkedIn
Email
Print

Tia Lee (Lee Yu Fen) Announces Global Launch of #EmpowerHer Female Empowerment Campaign After Making Worldwide Return

HONG KONG, SAR, 14 December , 2022,-/African Media Agency (AMA)/- Tia Lee (Lee Yu Fen), a global C-POP singer, film and television actress, and fashion icon, today launched the global #EmpowerHer campaign following the successful release of the “Goodbye Princess” music video (MV) on 9th December 2022. It has already achieved significant success with over 1 million in 10 hours after premiere, and within 5 days after the premiere, the viewership on Tia’s YouTube channel exceeds 26 million viewership, breaking the record for C-pop songs. As of now, “Goodbye Princess” garners an overwhelming combined almost 42 million views on YouTube and Weibo, the MV marks Tia’s comeback as a global solo artist and her bold resurgence as she rises above and conquers her past challenges.  

  

With “Goodbye Princess” symbolising Tia’s evolution into a new, empowered and uplifted version of herself as she explores her new world, the global #EmpowerHer campaign aims to reinforce the song’s themes of female empowerment and encourage all women to bravely embrace their true selves, become stronger and build a more promising future.  

Tia launched the global #EmpowerHer campaign today 
 

The Creation of the Global #EmpowerHer Campaign  

Inspired by her own personal journey and renewed inner strength, Tia launched the #EmpowerHer campaign to rally women and girls worldwide to believe in themselves, say goodbye to stifling obstacles, and stand up taller and stronger in the face of any adversity. Overall, the campaign aims to support and promote the ‘Female Empowers Female’ concept and benefit as many female-centric charitable causes as possible on a global scale to create a greater good for the global female population.  

  

The campaign’s selected beneficiaries include Daughters Of Tomorrow in Singapore, Beats By Girlz and Women in Music in the United States, Teen’s Key in Hong Kong, and more. As the #EmpowerHer campaign hits its stride globally, donations will be channelled to these beneficiaries during the campaign period, supporting their operations and goals to build a better future for women.    

  

To get the ball rolling in support of these charities, each view of the “Goodbye Princess” music video will help to empower women around the world. Every time a viewing benchmark is met a donation will be made to the #EmpowerHer campaign, one of the biggest initiatives to support the empowerment of women worldwide. The #EmpowerHer campaign will split up to a maximum of HKD3.8million (approximately USD$480,000) between the selected charities. Tia chose the figure 3.8 million because of its significance as the date of International Women’s Day, March 8th. 

  

“Our goal is for every young woman to have the opportunity to follow the path they envision for herself. In our eyes, success is when young women become independent, confident, and capable of making their own decisions. Tia’s journey of resilience inspires not just our girls and young women, but also the world – giving us the confidence to believe that we are all unique and each of us has the potential to create a future filled with more possibilities than we can even imagine. Thank you for such a meaningful initiative! It is a pleasure to be one of the beneficiaries of the #EmpowerHer campaign,” said Rachel Chow, Resource Development Manager, Teen’s Key Hong Kong.  

  

“Donations like those from the #EmpowerHer campaign allow Women in Music to educate, empower, and advance women in the music industry. We’re delighted to be included alongside other non-profit organisations working to create change,” said Nicole Barsalona, President, Women in Music.  

  

“Daughters Of Tomorrow” is delighted to be the benefiting charity for the launch of Tia Lee’s “Goodbye Princess” and the #EmpowerHer campaign, which seeks to inspire, uplift and empower women. This resonates with DOT’s mission of empowering women through economic means, enabling them to uplift their families,” said Fannie Lim, Executive Director of Daughters Of Tomorrow. “We recognise that every person has their own journeys – milestones to check, circumstances to overcome and aspirations that they wish to live for. Recognising that everyone has dreams of their own, our role is to cheer each one towards creating a better tomorrow for themselves. We wish Tia Lee great success in empowering many more women during this campaign.”  

  

“Beats By Girlz is delighted to be a part of the #EmpowerHer campaign. We have a shared vision of empowering women and gender minorities through music and are happy to be doing this work in partnership with Tia Lee,” said Erin Barra, Executive Director, Beats By Girlz.   

  

Rise of the Global #EmpowerHerDance TikTok Dance Challenge  

Dancers around the world have risen to the challenge of covering the signature choreography to “Goodbye Princess” on the short-form video platform TikTok, featuring energetic yet rhythmic full body movements and a signature ‘goodbye’ hand gesture. The upbeat, unabashedly feminine choreography embodies a revitalisation of Tia’s mind and body after overcoming past challenges in the fashion and entertainment industry, setting her free to express her own strength.   

  

Among the earliest dancers and personalities to have joined the dance challenge include globally renowned Australian-Filipino dancer and choreographer, Hannah Balanay, Australia’s most popular creator on TikTok last year. She is best known for her dance to Dua Lipa’s song “Don’t Start Now”, which went viral on the platform.  

The emergence of this dance challenge has birthed the hashtag #EmpowerHerDance, which contains all the videos of the dance covers and further lends strength to the global #EmpowerHer campaign.  

  

Tia Lee has championed female empowerment throughout her career and has made it a key focus of the “Goodbye Princess” campaign. Prior to releasing the MV, Tia launched an associated 6-part animation series that told the tale of her journey in the music and entertainment industry through a creative synergy of music, animation, and fashion videography. Her story of bravely overcoming obstacles resonated with many, garnering a viewership of over 100 million within a month and putting the pre-release campaign well on track to become the most successful engagement campaign of all time by a C-Pop artiste.  

  

Beyond her music, Tia has also advocated for female empowerment in beauty and fashion. She has joined many A-listers such as Justin Bieber and Alicia Keys on the covers of popular magazines such as Vogue and ROLLACOASTER, and has used these illustrious platforms to spread her message of inner strength and empowerment – as well as to inspire other women with her story, which is built on a strong foundation of persistence, hard work, and self-belief.   

  

The “Goodbye Princess” MV and full pre-campaign series with complementing fashion videography can be watched on Tia’s social media channels.  

Official press materials:  

#EmpowerHer Campaign Concept Video:  https://youtu.be/gK7ldOO1wAM  

GOODBYE PRINCESS” MV: https://youtu.be/VwxtUuZYsuY 

https://weibo.com/1396928042/MiMX0oPdI

GOODBYE PRINCESS” Single Cover: https://www.instagram.com/p/Clxu8nWNdOE/ 

https://www.facebook.com/photo?fbid=696972191796005&set=a.231904644969431(for downloading) 

ROLLACOASTER UK Cover: https://www.instagram.com/p/ClUA1Swtnyk/ 

https://www.facebook.com/photo/?fbid=688854202607804&set=a.231904644969431(for downloading) 

Vogue Hong Kong「The Voice」Cover: https://www.instagram.com/p/Ck7_neKsh_w/  

https://www.facebook.com/photo/?fbid=681908259969065&set=pcb.681909583302266 (for downloading) 

You might also enjoy

Subscribe To Our Newsletter

Get updates and learn from the best

Conférence de Presse en Ligne


Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique


Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available