Four ways to overcome common digital transformation challenges

Four ways to overcome common digital transformation challenges

By Tjaart Malan, Head of Cloud Success Services Africa at SAP

JOHANNESBURG, South Africa, 01 November 2022 -/African Media Agency(AMA)/- For many organisations, the last few years have been the most disruptive in living memory. Organisations and their IT teams have had to accommodate huge changes to the way people work and deploy new technology tools to support their teams while unlocking new capabilities to meet changing customer demands.

Since the start of the pandemic, organisations have had to enable remote and hybrid work environments, digitise their supply chains to better deal with disruptions, and utilise technology to develop new business processes and revenue streams, all the while delivering an exceptional customer experience. 

Despite the worst of the global pandemic seemingly over, spending on digital transformation continues apace. Global investment into digital transformation is expected to reach $1.8-trillion in 2022, a 17.6% increase over 2021. By 2024, it is expected that direct digital transformation investments will account for 55% of all ICT investment

Understanding poor digital transformation 

Despite this abundance of digital transformation initiatives, few companies achieve the outcomes they seek. One survey found that only 14% of companies that have begun digital transformation projects have seen sustained performance enhancements as a result. 

For technology companies and their partners, this poses a serious challenge. Every digital transformation project that falls short of expectations is a wasted opportunity for innovation, not to mention the sunk costs and time.

The customer expectations of what their digital transformation should achieve have also changed. Common expectations for modern business transformation initiatives include clear, positive business outcomes, an exceptional customer experience, and a high level of engagement velocity to ensure the project runs smoothly and can achieve its milestones according to strict timelines.

The reasons for failure can vary. Typically, digital transformation projects fail because of a lack of clear goals, poor leadership support, ineffective change management which may lead to internal resistance, lack of suitable skills, and poor understanding of the current state of the business and how the digital transformation is meant to enable new capabilities.

Four solutions to common transformation challenges

However, common digital transformation challenges can be overcome. In our experience working with organisations across the continent and the world, the following four methods can greatly improve the chances at digital transformation success:

1 Understand your digital transformation maturity

One of the biggest obstacles to a successful digital transformation initiative is a lack of clarity over what the transformation is meant to achieve. Is the business seeking efficiency gains in high-priority business processes? Does the business need new capabilities for managing its workforce, or is it a matter of meeting changing customer expectations? 

Without a solid business case, digital transformation initiatives will fail to illustrate value since there’s no clear way to measure progress. 

Technology companies and their implementation partners have well-developed tools and processes to help organisations measure their present level of digital transformation maturity, identify clear areas for improvement, and then provide input on a transformation plan that aims to deliver gains in the priority areas.

2 Focus on continuous value generation

One of the biggest changes in how organisations adopt and consume new technologies and associated capabilities is in the concept of continuous value generation. Digital transformation projects are no longer only measured by the immediate outcomes, but also in how the organisation can continuously generate greater or different forms of value from their investment. 

For example, a retailer that invested in a new customer loyalty system may want to use the data from that system to deliver hyper-personalised offers, or even launch new products and services tailored to customer preferences. Rather than start an entire transformation project from scratch, the retailer would benefit from simply building on what has been done to date, ably supported by expert partners that can guide the project to a successful outcome.

Technology companies and implementation partners therefore need to look beyond just one successful project and take an approach of continuous value generation. It’s less a case of knock-and-drop and more a case of partnering for the long term.

3 Ensure a steady mix of relevant skills

A lack of appropriate skills can undermine the success of any digital transformation initiative. The IDC estimates that IT skills shortages will affect 90% of organisations by 2025, at a cost of over $6.5-trillion.

Without access to the correct skills, organisations will fail to successfully complete digital transformation initiatives, and will not generate the desired value through new digital capabilities. 

In response, organisations should invest in programmes and partnerships that can ensure a steady mix of relevant skills. This can be done through internal skills development initiatives, collaboration with partners that have the correct skills mix, or through other skills development programmes.

Initiatives such as SAP Skills for Africa, for example, provides African organisations an opportunity to secure SAP-trained graduates that have gone through a months-long work readiness and skills development program and can make an immediate impact on digital transformation efforts.

4 Don’t neglect change management

No digital transformation initiative can succeed when end-users don’t adopt the new capabilities to drive the desired outcomes. In fact, a poor change management program can undermine the entire project’s success at the last mile, scuppering months of work and leaving the organisation with lower levels of competitiveness. 

However, the opposite is also true. From internal resistance to change to poor adoption of new capabilities, several common challenges with successful transformation initiatives can be addressed through an effective change management program.

And yet, only 34% of change management initiatives are a clear success, and half fail outright

Here, technology partners can play a vital supporting role. By providing insight into common obstacles and best-practices from similar projects elsewhere, technology partners can help organisations identify high-impact areas for effective change management and ensure business users are supported and enabled all along the way.

This can drive greater adoption of the new capabilities that resulted from the digital transformation project, and help the business drive positive outcomes that can boost competitiveness, unlock new revenue streams, drive innovation and achieve efficiency gains in the project’s priority areas.

Distributed by African Media Agency (AMA) on behalf of SAP Africa.

Visit the SAP News Center. Follow SAP on Twitter at @SAPNews.

About SAP 

SAP’s strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: SAP customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.   


groupelephant.com is a global group of boutique services firms and software companies, employing 3,500 people in 40 countries. Largely employee-owned, the Group is a mini conglomerate comprising circa 20 trading brands, the best known of which is EPI-USE, the world’s largest and most experienced independent SAP HR/Payroll specialist. EPI-USE has emerged as a leader in designing, building, and implementing Cloud-based, hybrid and on-premises HR/Payroll systems for large, complex multinational corporations and public sector agencies.

With a suite covering more than 40 countries, EPI-USE is the world’s largest developer and purveyor of SAP local payroll country versions, for regions in which SAP does not offer a standard payroll solution. In its 40-plus year history, EPI-USE has implemented or been involved with more than 1,500 SAP HCM-based implementations around the world, and licenses proprietary SAP-related software to over 1,000 large enterprises and public sector agencies worldwide.  

groupelephant.com is characterized by a primary strategic imperative in terms of which it goes ‘Beyond Corporate Purpose’ in its day-to-day activities, and operates through a hybrid business model through which it funds and operates non-profits and impact investment businesses. Primary focus areas are the preservation of at-risk Elephants and Rhinos, through the economic upliftment of rural People in areas adjacent to the threatened species, or another definition of ‘ERP’, if you will. The hybrid business model has been the subject of two University of California Berkeley Haas School of Business case studies, published in 2016 and 2021. 

Visit epiuse.com, groupelephant.com and erp.ngo for further information.

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