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Founder and CEO of AMA Academy, Eloïne Barry to Speak at 2022 AFSIC Event

Founder and CEO of AMA Academy, Eloïne Barry to Speak at 2022 AFSIC Event

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ABIDJAN, Côte D’Ivoire, 24 August 2022, /African Media Agency/- Founder and CEO of African Media Agency and Academy, Eloïne Barry has been selected to join a panel of renowned global business leaders to speak at the upcoming AFSIC – Investing in Africa Conference and Expo 2022.

AFSIC – Investing in Africa, is one of the largest and most important conduits of investment into Africa, helping to facilitate growth of revenue, trade and investment within the continent. AFSIC 2022 is entirely focused on bringing together an ecosystem of business leaders, investors and dealmakers across banking, investing, architecture, agriculture, power, fintech innovation and more, to catalyze qualitative and inclusive growth.

Set to take place from 10 to 11 October 2022 in London, Eloïne Barry will be speaking on the topic, ‘Access to Education’, a subject she holds much passion for, and has actively sought ways to improve continuous learning opportunities for African journalists across the continent through the African Media Agency Academy. Launched in March 2022, AMA Academy is a free-to-use pan-African online learning platform dedicated to empowering journalists, content providers and publishers through tailored training and certification. 

Eloïne Barry, Founder and CEO of African Media Agency and Academy

“I am delighted at the opportunity to speak on this subject. It’s a topic close to my heart because it reflects our vision for launching AMA Academy. I believe education is the foundation of society and greater investment should be made in it. We are by far, the most privileged generation in the past 100 years due to the power of technology. With it, we can revolutionize the way we educate our citizens. and the ease with which everyone can access high quality education. Since our inception it has been our mission to showcase the innovation, development and investment opportunities on the continent by changing the narrative of Africa. AFSIC is doing just that – by providing the platform and forum that will foster new relationships, partnerships and conversations that will bring sustainable growth to the continent,” says Eloïne Barry.

This speaking opportunity follows the announcement of African Media Agency’s partnership with AFSIC in May 2022, which seeks to promote visibility and to strengthen conversations around the investment opportunity and trade landscape of the continent at AFSIC 2022.

Eloïne commands a profound understanding of the African communications landscape with more than 15 years’ experience in the European and African communications industry. Her award winning PR communications company was founded as an answer to the rising need of multinationals, NGOs and international organizations like African Development Bank, IFC, BCEAO, Bill and Melinda Gates Foundation, Mastercard Foundation, Western Union, and Merck to reach a broader audience in every African country, directly impacting their business strategies and goals. 

Based in New York, Eloïne is a French-African multilingualist and has been recognized as one the Most Influential People of African Descent (MIPAD) in 2018. She is a Tony Elumelu Foundation Mentor and sits on the Boards of PRCA Africa and Africa No Filter Agency. She was nominated in 2016 and 2017 as African Woman of the Year in the media category and awarded the Grand Prix Excellence of the ASCOM Abidjan in 2019.

Media Contact

Anne Letissia Konan

letissia@africanmediaagency.com

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Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

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Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available