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African Media Agency partners with Axel Springer to kick off the first cohort for AMA Academy

African Media Agency partners with Axel Springer to kick off the first cohort for AMA Academy

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ABIDJAN, Côte d’Ivoire, 30 March 2022, /African Media Agency/- African Media Agency is delighted to announce the first of its training programs as part of AMA Academy in partnership with Axel Springer and hosted by the company’s innovation engineer, Tarek Madany Mamlouk. 

  Since launching AMA Academy two weeks ago, a total of 200 journalists and editors from across the continent have signed up and will be attending the online training session with Madany Mamlouk. “We have had a resounding response to the launch of the academy and are excited to begin this journey with our network of media partners,” said Eloïne Barry, CEO at African Media Agency.   

The training session will focus on monetizing content on the web and seeks to provide practical tools and solutions in increasing or earning profit for content created and shared. 

“Content is the most valuable asset on the internet, but monetization is not necessarily easy. Widely used methods like subscriptions or advertising are working well and were used long before the world wide web was invented. But technology and society are evolving and small content creators, as well as large media corporations, are facing the challenge that revenue through subscriptions and ads is declining. Oversupply of content, privacy laws, and changing generational habits are forcing creators to innovate and find new ways of monetizing their content,” said Madany Mamlouk. 

 Digital advances will continue to grow and evolve, making it hard to keep up, navigate content distribution and its financial sustainability. The course is designed to answer these questions with practical solutions and demonstrations to equip media personnel and empower them to monetize their efforts and platforms. 

 “In this webinar, we will have a look at the crumbling traditional methods for monetization and evaluate how micro-payments or a standardized web-monetization protocol as a potential solution,.” added Madany Mamlouk. 

 The training will run on 7 April 2022

 Registration is still open for those interested in still attending. Register here

Tarek Madany Mamlouk 

Speaker biography
Tarek Madany Mamlouk works as an Innovation Engineer at Axel Springer National Media & Tech. Following inventions, trends, and innovations, Tarek prototypes experimental concepts and technologies to separate empty hypes from competitive advantages. In the past 15 years, he worked in several engineering, consulting, and management roles. If you meet him, feel free to discuss blockchain, virtual reality, quantum computers, or joke-telling coffee makers with him. After hours he is a passionate movie- and tv-geek who even managed to find a blockchain reference in the Star Wars universe.  
LinkedIn Profile: https://www.linkedin.com/in/tarekmadanymamlouk/ 

Distributed by African Media Agency

About Axel Springer
Axel Springer is a media and technology company active in more than 40 countries worldwide, with holdings and licenses on six continents. By providing information across its diverse media brands (among others BILD, WELT, INSIDER, POLITICO) and classifieds portals (StepStone Group and AVIV Group) Axel Springer SE empowers people to make free decisions for their lives. 

The company is with great pace pursuing the objective of building up a fast-growing and profitable digital portfolio and establishing journalism as a successful business model also in the digital world. About 16,000 employees work with passion at Axel Springer SE: Europe’s leading digital publisher. 

About African Media Agency

 African Media Agency (AMA) is an integrated communications agency that unifies PR, creative services, and digital marketing to create strategic, content-rich communications campaigns that inspire action and build value.  With footprint across Africa, AMA understand the dynamic of the African newsrooms, the challenges that journalists are going through, what makes a story interesting and the different style and editorial culture within the continent. 

Media contact: 

Amy Minnie academy@africanmediaagency.com

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Conférence de Presse en Ligne


Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

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Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available