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African Media Agency Partners with AFSIC one of the Largest Annual Events Showcasing Exceptional Opportunities Across the continent 

African Media Agency Partners with AFSIC one of the Largest Annual Events Showcasing Exceptional Opportunities Across the continent 

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The partnership aims to drive increased investment across the trade landscape in Africa and promote economic growth

ABIDJAN, Côte d’Ivoire, 12 May 2022, /African Media Agency/-African Media Agency, a leading pan-African PR and communications firm, today announced its partnership with Africa’s most important conduits of investment into Africa, AFSIC – Investing in Africa. The partnership aims to promote visibility and strengthen conversations around the investment opportunity and trade landscape of the continent at AFSIC 2022.

AFSIC is believed to be the largest annual event bringing together African investors and investments taking place outside Africa and has become one of the most important conduits of investment into Africa. AFSIC 2022 is entirely focused on bringing together Africa’s business leaders and Africa’s most important investors and dealmakers. The event will showcase investment opportunities from across the whole of Africa demonstrating new investment opportunities, with focused streams in Banking, Informed Investing, Building, Fintech Innovation, Sustainable Growth, Agriculture, and Power.

“African countries with growing economies are integral to global economic development. Since our inception it has been our core value to change the narrative of Africa by showcasing the development, innovation, and opportunity across the continent. AFSIC is the most accomplished investment event for the continent, and a meeting place for influential players in African business. Events like AFSIC provide the perfect forum for facilitating new conversations and relationships that promote economic success all over Africa. We are delighted to partner with AFSIC 2022.” Said CEO and Founder of African Media Agency, Eloïne Barry.

“I am excited about the potential of AFSIC once again providing an exceptional opportunity to network with sessions offering unparalleled opportunities to develop strong business relationships with investors, financial intermediaries and African business leaders through an array of multiple presentation and panel streams, discussions, networking events, exhibition stands, business match-making meetings and seminars.” Said Rupert McCammon, Managing Director of AFSIC
Since 2013, AFSIC continues to play a pivotal role as a business accelerator linking the different stakeholders of the international ecosystem, for more qualitative and inclusive growth. AFSIC 2022 is slated for 10 and 11 October 2022 in London.

Distributed by African Media Agency in partnership with AFSIC- Investing in Africa.

About African Media AgencyAfrican Media Agency (AMA) is an integrated communications agency that unifies PR, creative services, and digital marketing to create strategic, content-rich communications campaigns that inspire action and build value. With a footprint across Africa, we understand the dynamic of the African newsrooms, the challenges that journalists are going through, what makes a story interesting and the different styles and editorial cultures within the continent.

About AFSIC
AFSIC – Investing in Africa is a large-scale Event and Expo focused on matching business and investment opportunities in Africa. The event has grown over many years into one of the most important conduits of investment into Africa.

Notable characteristics include:

  • The event is attended by many of Africa’s most important investment firms
  • Networking is at the heart of AFSIC with multiple events allowing companies to meet appropriate investors
  • Dedicated Country Summits allow deep dives into some of Africa’s most important economies
  • Sector Focused workshops and sessions allow companies to focus on one or more of Africa’s high growth business sectors; e.g financial services, energy, agriculture, health etc.
  • Our sophisticated AFSIC African Investments Dashboard allows companies to upload investment propositions that can be viewed by Africa’s leading investors prior to AFSIC so that highly efficient investment meetings can be held within the AFSIC event to finalise investment deals
  • AFSIC – Investing in Africa builds on a massive network across Africa, and high profile digital platforms enabling companies to grow their business, trade and investment across the African continent

Media contact:Amy Minnie amy@amediaagency.com
Media contact:Olivia de Villiers olivia@africaninvestments.co

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Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.​

Nos services comprennent:​

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Digital Communications

Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.​

 

Communication​ digitale

Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.​

Promotion​ d’événements

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Formation​ Médiatique

Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.​

Veille​ Médiatique

Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.​

Relations​ Média

Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu

Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​

C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

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Event Promotion

Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training

We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring

We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations

We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development

We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available