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African Media Agency and Africa Fintech Summit Announce Partnership to Promote Fintech Innovation in Africa

African Media Agency and Africa Fintech Summit Announce Partnership to Promote Fintech Innovation in Africa

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ABIDJAN, Côte d’Ivoire, 14 March 2023, /African Media Agency/- African Media Agency (AMA) and Africa Fintech Summit (AFTS) are pleased to announce a strategic partnership aimed at increasing awareness about the fintech industry’s innovation in Africa and promoting the upcoming summit throughout the continent. The partnership combines AMA’s expertise in strategic, content-rich communications campaigns to increase the reach of the Impact that the Africa Fintech Summit creates for the Financial technology ecosystem in Africa. 

Twice a year, The Africa Fintech Summit brings together the issues, entrepreneurs from different financial and technology verticals, and opportunities revolutionizing finance in Africa to the world’s stage to engage in thoughtfully designed community-oriented experiences, and African Media Agency has been there to boost the reach of the summit.

More than a conference, the summit is an ecosystem-building initiative with bilateral meetings, collaborative partnerships, workshops, demos, pitch competitions, ecosystem tours, whitepapers, awards, and plenty of opportunities to collaborate with the investors and entrepreneurs shaping the future of African fintech, and we are proud to be a partner for a summit that has gathered attendees from over 57 Countries, facilitated 12 Deals to Date, Over $100 Million in capital raise efforts for African Startups, and $5b+ In Capital Represented.

The partnership between AMA and AFTS will provide an excellent opportunity to amplify the summit’s impact and drive greater engagement with a broader audience. The event is hosted in Washington, D.C. during the World Bank/International Finance Corporation’s annual meeting week, is held in a different African city each November with most recent summits held in Cape Town, South Africa; Addis Ababa, Ethiopia; Lagos, Nigeria; and Cairo, Egypt. This year’s summit will be held in a hybrid format, on 12 April 2023, in person at the Walter E. Washington Convention Centre with live global virtual delegates.

Eloine Barry, Founder, and CEO of AMA stated, “We are excited to partner with Africa Fintech Summit to drive fintech innovation in Africa. Our strategic partnership will leverage our expertise in communications and AFTS’s deep understanding of the fintech industry to showcase Africa’s best and most innovative fintech solutions. This marks the second year of our partnership and it is a pleasure to work with organizations who share our vision for innovation across the continent.”

Zekarias Amsalu, Co-founder of AFTS, said, “We are delighted to partner African Media Agency’s expertise in PR to bring together investors, policymakers, and fintech startups to explore future-forward financial technology innovation, trends, perspectives and the growth of fintech Africa. The summit will provide an excellent platform to drive meaningful impact and investment opportunities in the African fintech ecosystem.”

Registration for the summit is now open. Get 10% off tickets with the discount code AFTSDCPartner. Limited seats available!

Distributed by African Media Agency in partnership with Africa Fintech Summit

About African Media Agency 

African Media Agency (AMA) is an integrated communications agency that unifies PR, creative services, and digital marketing to create strategic, content-rich communications campaigns that inspire action and build value. With a footprint across Africa, we understand the dynamic of the African newsrooms, the challenges that journalists are going through, what makes a story interesting and the different styles and editorial cultures within the continent. 

About Africa Fintech Summit 

AFTS ( https://africafintechsummit.com ) is the premier global initiative dedicated to the African fintech ecosystem. AFTS is traditionally hosted in Washington, D.C., each April during the World Bank/IFC annual meeting week and in a different African city each November (most recently Cape Town, Lagos, Addis Ababa and Cairo). The summit is being held in a hybrid format, in person in the selected Venue in compliance with COVID-19 protocol and global live virtual delegates.  

Supported by an advisory board of thought leaders and fintech pioneers, AFTS is a unique space where innovative ideas are debated, investments mobilized, partnership deals signed, and collaborations formed across sectors and geographies. AFTS is organized in partnership between Washington, D.C. based firms, strategic advisory group, Dedalus Global, and Pan-African consultancy advisory firm, Ibex Frontier

Media contacts: 

African Media Agency 

Amy Minnie 

Account Manager

amy@amediaagency.com 

Africa Fintech Summit 

Charles Isidi 

Head of Marketing and Communications

Africa Fintech Summit

charles@africafintechsummit.com 

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Conférence de Presse en Ligne


Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique


Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available