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African Media Agency And 8th Africa Bank 4.0 Summit – CEO Exclusive Partner to Promote Economic Growth and Innovation in Digital Banking Across Africa

African Media Agency And 8th Africa Bank 4.0 Summit – CEO Exclusive Partner to Promote Economic Growth and Innovation in Digital Banking Across Africa

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ABIDJAN, Côte d’Ivoire, 13 April 2022, /African Media Agency/– African Media Agency a leading pan-African PR and communications agency today announced its official media partnership with 8th Africa Bank 4.0 Summit – CEO Exclusive. The partnership aims to promote the development and innovation in digital banking with a C-suite exclusive in person event that kicks off 23rd – 27th May 2022, in Nairobi-Kenya.

The 5-day event is poised with a dynamic CEO assembly hosting ministerial officials from the relevant government bodies, and the chief executive officers from banks, microfinance institutions, fintech’s and regulators on the speaker roster. Within the audience the event hosts senior and executive management officials from the financial services sector to determine Africa’s bright future in digital banking & beyond.
The event has already confirmed participation by industry exponents, global leaders and decision makers such as:

  • Nandan Mer, Group Chief Executive Officer – Network International
  • Dr. Segun Aina, President – Africa Fintech Network
  • Mizinga Melu, Managing Director & Chief Executive Officer – Absa Bank Zambia Plc
  • Uzoma Dozie, Chief Executive Officer – Sparkle
  • Kuldip Paliwal, Managing Director & CEO – First Alliance Bank (Z) Limited
  • Mamie KALONDA, Chief Executive Officer – FINCA RD Congo SA
  • Abdi Mohamed, Chief Executive Officer – Absa Bank Tanzania
  • Noha Shaker, Secretary General – Egyptian Fintech Association | Vice President –Africa FinTech Network
  • Ali Hussein Kassim, Chairman – Association of Fintechs in Kenya
  • Funsho Idowu, Chief Executive Officer – Sofri Digital Bank
  • Chitalu Charity Mwanza, Chief Executive Officer – Digital PayGo among many others.

African Media Agency collaborates with companies and media professionals in all 54 African countries. The company has unparalleled knowledge and expertise connecting the worlds of African business and communications. It has a deep understanding of global business trends and African markets and can facilitate discussions about the benefits of investing on the continent.

Commenting on the partnership, AMA Founder and CEO, Eloine Barry said: “Digital technologies are playing an important role in the economic growth of the continent. The right use of these technologies have allowed us to innovate and to become leaders in some of the world’s most rapidly-growing innovations. We are delighted to partner with the Africa Bank 4.0 Summit this year. Contributing to the 5-day event, where CEOs, government officials will gather to discuss topics as important as fintech, microfinance, etc is a real honor.”

The event will be 100+ C-Suites, Ministerial officials and business decision makers across Africa’s BFSI sector to brainstorm on new opportunities to and capitalizing on new technology to enhance customer engagement, business avenues and determine Africa’s progressive future in banking.
Learn more about the 2-day conference and other features that include the Fintech StartUp Investor Forum, Masterclass Workshops, and the Africa Bank 4.0 Awards.
Register your interest here.

Distributed by African Media Agency in partnership with Bii World for the 8th Africa Bank 4.0 Summit

About African Media Agency

African Media Agency (AMA) is an integrated communications agency that unifies PR, creative services, and digital marketing to create strategic, content-rich communications campaigns that inspire action and build value.With a footprint across Africa, we understand the dynamic of the African newsrooms, the challenges that journalists are going through, what makes a story interesting and the different styles and editorial cultures within the continent.
About the 8th Africa Bank 4.0 Summit – CEO Exclusive

Digital technologies are unlocking new pathways for rapid economic growth, innovation, employment, and access to all forms of services in Africa.
Internet penetration is a major facet that supports all verticals in enhancing access to services; Africa’s internet coverage still lags behind other regions, which creates a digital divide limiting the availability of services, and issues for the remote and poorer areas in many countries. This is the case with the financial services sector as well.

The question arises; how are governments, the financial services sector, and the telecommunication authorities working to narrow these gaps, and enhance access of financial services to customers especially in the remote areas of Africa, which include the poorest of the poor?

Across five days which covering a series of workshops and forums, the 8th Africa Bank 4.0 Summit – CEO Exclusive brings together the policy makers, and the higher authorities from the continent’s Fintech and Banking sector to pave the way forward for Africa’s progress during uncertain times by advancing digital inclusion in the continent.

Just as many products have high-end versions out there in the market, the 8th Africa Bank 4.0 Summit – CEO Exclusive is the premium edition of the Africa Bank 4.0 Summit.

Media contact:

Amy Minnie

amy@amediaagency.com 

Media contact:

Mohor Mukherjee

Marketing Director

mohor.mukherjee@biiworld.ae

WhatsApp +44 1214683187

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Conférence de Presse en Ligne


Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique


Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available