Africa has a champion for Sanitation and Hygiene

Africa has a champion for Sanitation and Hygiene

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Share on print
Print

NAIROBI, Kenya, 1 June 2021 -/African Media Agency(AMA)/- The African Ministers Council on Water (AMCOW) has appointed H.E Mrs Fatima Maada Bio, the First Lady of the Republic of Sierra Leone as the Africa Champion for Sanitation and Hygiene. She was unveiled on 26th May 2021 at the State House, Sierra Leone, in presence of the President of Sierra Leone, his entire cabinet and other development partners.

In this new role Her Excellency will lead and support advocacy for improving policy and practice towards accelerating access to sanitation and hygiene on the African continent. In his keynote address, His Excellency Dr. Julius Maada Bio, the president of the Republic of Sierra Leone congratulated the First Lady for her appointment noting her work on women empowerment.

 “Access to safe water, sanitation and hygiene especially for women and girls is critical to their wellbeing, domestic needs, reproductive and menstrual health,” he said. “The WASH policies and programmes have not always included the voices and needs of women and girls.” 

President Bio added that as a country Sierra Leone believes that women should be central to planning, designing, implementing, managing and assessing the impact of water and sanitation interventions.

“As a country we are truly proud of how AMCOW is shaping continent wide policies in water, sanitation and hygiene,” the president added. “I look forward to AMCOW Secretariat’s formal launch of the Africa Sanitation Policy Guidelines (ASPG) in June this year.”

Mrs Bio is a Pan Africanist with a passion for development issues affecting the continent. She is a strong believer in women empowerment. She has recently launched the Free Sanitary pads initiative for schoolgirls in Sierra Leone, to compliment the government’s free quality education initiative. She has also flagged off the campaign, “Hands Off Our Girls” to raise global awareness on reducing early marriage and rape in Africa.

In her acceptance speech, the First Lady said, “hygiene and sanitation are very important, I am accepting this appointment to serve Sierra Leone and Africa as a champion for sanitation and hygiene. I will not only work with one country but with Africa and I look forward to the support of my husband to succeed in this new role.”

On his part, the Acting Executive Secretary of AMCOW Mr. Thomas Banda believes this appointment is timely for Africa. Speaking at the unveiling ceremony, Mr. Banda said, “it is our sincere belief that the passion with which the First Lady approaches the ‘Hands off Our girls’ project, her campaign to improve menstrual health and hygiene and her contribution towards ensuring that the Organization of African First Ladies for Development (OAFLAD) creates greater impact across the continent will be used to raise the profile of sanitation and hygiene to improve access to the over 700 million Africans who do not have access.”

The role of the Africa Champion for Sanitation and Hygiene is honorary support to AMCOW. However, AMCOW has entered a formal agreement with H.E for a period of 4 years from 2021 to 2024.

Distributed by African Media Agency (AMA) on behalf of AMCOW.


About the African Ministers’ Council on Water (AMCOW)
The African Ministers Council on Water (AMCOW) is an intergovernmental, Pan-African, non-budgetary institution working under the Specialized Technical Subcommittee of the Department of Agriculture, Rural Development, Blue Economy and Sustainable Environment (ARBE) of the African Union. AMCOW provides political leadership, policy direction and advocacy on water management and provision of sanitation services. As part of our mandate, we have the responsibility to effectively and efficiently coordinate actions of key water and sanitation players, facilitate the strengthening of regional cooperation and transboundary water resources management and development as well as build the capacity of relevant institutions and agencies. AMCOW is mandated to provide political leadership in the implementation of the African Water Vision 2025 and water components of the African Union’s Agenda 2063. http://www.amcow-online.org

To arrange interviews please contact Ms Maimouna Tall Ndiaye, AMCOW Communications and Visibility Manager on mtall@amcow-online.org / or +234 816 055 17 21 or +221 77 695 37 93 (WhatsApp)

You might also enjoy

Subscribe To Our Newsletter

Get updates and learn from the best

Conférence de Presse en Ligne


Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications


Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.

 

Communication​ digitale


Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements


Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique


Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique


Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média


Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu


Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.

DIFFUSION DE COMMUNIQUES​ DE PRESSE​


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion


Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training


We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring


We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations


We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development


We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.

PRESS RELEASE WIRE DISTRIBUTION

This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available