“Everybody needs Public Relations, even a two-man organisation” says Bamiduro

“Everybody needs Public Relations, even a two-man organisation” says Bamiduro

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on print

… as speakers and participants laud the Experiencing PR initiative

LAGOS, Nigeria, March 10, 2021 -/African Media Agency(AMA)/- Speakers and participants at the Experiencing Public Relations book launch hosted by Nigerian Women in PR over the weekend have applauded the impressive initiative. The two-hour virtual experiential event and book launch, well attended by industry professionals, students and business executives from several countries including India, Ireland, Ghana, United Arab Emirates and Nigeria, featured knowledge sharing, practical strategy discussion, entertainment and networking sessions. 

The event commenced with a book reading from the Experiencing Public Relations book by Oluwatoni Oluwasanya, a 300L Mass Communications student from the University of Lagos who is also a Student Ambassador for Nigerian Women in Public Relations. The Keynote Speaker and Chief Launcher, Omotola Oyebanjo – Head, Corporate Affairs and Communications, Africa and Middle East, Upfield, went on to deliver an unforgettable paper as she chronicled her journey in PR and lessons learnt along the way. “An organisation can lose its brand equity and reputation when public relations professionals don’t work. As PR professionals, we are image builders and we need to build the reputation of the industry and our reputation as people who do good work”, she said. Oyebanjo also commended the Experiencing Public relations book on five key points: the resource, the range of professionals who contributed to the book, the quality of content as well as the spread and relevance of the topics for modern day public relations professionals. 

The event progressed with the panel session moderated by Chineze Amanfo, Lead, Public Relations at 9Mobile. The discussion focused on the impact of public relations in businesses and the society. Co-founder and CEO of MAX.ng, Adetayo Bamiduro, said “many people think that only large organisations need PR. PR is critical to help build credibility and trust across board; with government, clients and others. We have seen that it is critical to open the lines of communications with all our key stakeholders”. Another panelist, Co-founder and CEO of Purple, Laide Abgoola, shared that “we have been able to keep our occupancy level to 75% in all the Purple outlets, as well as sell over 90% of the Nano despite launching during the COVID-19 pandemic due to our communications and data”. Other panelists were Martha Okpeke, Associate Director at Medicraft Associates Limited and Efeturi Doghudje, Head Marketing and Corporate Communications at VFD Group Plc. “It is important for communication efforts to start internally. Staff are your internal ambassadors; when they are aware of innovations in the organisation, they will be the first to shout it to everyone externally”, said Doghudje.

The organisation also received public commendations for the book launch as participants took to their social media handles to share their highlights of the event. “The entire event has been totally amazing. I congratulate the host of this initiative; I know it is to commemorate Women’s week but as a man I am glad to be here”, said Randy Haniel, participant at the Experiencing PR event. 

In commemoration of the International Women’s Day celebration, the founder of Nigerian Women in PR, Tolulope Olorundero, said “we established the organisation to celebrate, provide information and guidance for PR women, especially mid-level professionals, to overcome barriers and challenges that hinder their progress as Public Relations women. We were concerned about the statistics that less than 30% PR women are c-suites in their organisations or leading PR agencies despite that between 65%-80% entry level PR professionals are women”. The Nigerian Women in PR team also celebrated PR Women all over the world through spoken word performance by Oludolapo Adewale that highlighted renowned women who have challenged biases and overcome barriers in their journeys. 

Meanwhile, Olorundero, who is a seasoned PR Consultant, reiterated that Nigerian Women in PR is an independent social impact organisation which fully supports and advocates for membership of the Nigerian Institute of Public Relations (NIPR). She, therefore, urged every participant who practises PR in Nigeria to become members of the governing body. 

Nigerian Women in PR, established in 2019, is an independent social impact organisation created to build a robust network of practising and aspiring female public relations professionals of Nigerian descent. Its aim is to support, inspire and empower these professionals while improving access to career advancing opportunities. With its robust programs including #PRin30Seconds, Campus Students’ Summit and #ThrivethruPR, the organisation is determined to support female professionals get and retain a seat at the table where far-reaching decisions are made. 

Distributed by African Media Agency on behalf of Nigerian Women in PR.

To download complimentary copies of the Experiencing Public Relations book, visit: http://bit.ly/expereincingpublicrelationsbook 

To watch a replay of the event on YouTube, visit: https://youtu.be/CuZFup5QJ40 

For more information and enquiries, Website: www.ngwomeninpr.org 

Email: ngwomeninpr@gmail.com, community@ngwomeninpr.org 

Phone numbers: +2349022496806, +2348024452344

You might also enjoy

Subscribe To Our Newsletter

Get updates and learn from the best

Conférence de Presse en Ligne

Les frontières terrestres ne doivent pas constituer des obstacles à la dissémination de votre message. Grâce à notre service de conférence de presse en ligne, nous vous offrons l’opportunité de vous rapprocher des médias africains, chaque fois que vous en aurez besoin.

Nos services comprennent:

Digital Communications

Today, social networks constitute an organization’s first point of contact with a user and a potential customer. At first glance, you need to convince of the relevance and quality of your content to stimulate and motivate the user to go further. We create consistently inspiring online strategy to meet business objectives, engage stakeholders and enhance our client brand’s reputation internally and externally.


Communication​ digitale

Les réseaux sociaux représentent aujourd’hui le premier point de contact d’une organisation avec un utilisateur et un client potentiel. Au premier coup d’œil, vous devez le convaincre de la pertinence et de la qualité de votre contenu pour l’inciter à aller plus loin. Nous créons pour vous une stratégie de communication précise et adaptée sur les réseaux sociaux pour atteindre les objectifs commerciaux, impliquer les parties prenantes et améliorer la réputation de votre marque en interne et en externe.

Promotion​ d’événements

Le succès d’un événement réside en moitié dans sa promotion. Peu importe la beauté de l’événement, la qualité des orateurs et de l’ordre du jour, si personne ne rapporte ou ne parle de votre événement, vos efforts seront vains. Nous vous aidons à façonner votre récit et à créer un engouement autour de votre événement. De l’annonce de l’événement à la tenue de celui-ci, nous accompagnons votre effort de planification et le reflétons sur toutes les plateformes médiatiques.​

Formation​ Médiatique

Nous fournissons à vos porte-paroles les outils nécessaires pour présenter vos principaux messages et répondre avec confiance et cohérence aux questions. Notre formation est organisée soit à distance ou en présentiel, avec des études de cas réels et des répétitions. Nos clients repartent avec le sentiment d’être à l’aise devant les journalistes et d’agir en tant qu’ambassadeurs de la marque.

Veille​ Médiatique

Nous mesurons votre portée en relations publiques et rendons compte des informations de votre industrie et des activités de vos  concurrents en surveillant la majorité des canaux de diffusion dans toute l’Afrique. Une veille médiatique complète et opportune est essentielle pour s’assurer que vous ne manquez aucune référence à votre marque, que vous êtes constamment informé de ce qui se passe dans votre industrie et que vous êtes prêt à saisir les opportunités et à réduire les risques en temps opportun.

Relations​ Média

Peu importe le lieu où ils se trouvent, nous sommes une source d‘informations fiables pour les journalistes qui écrivent sur l’Afrique. Nous nous connaissons mutuellement et ils nous font confiance, car nous leur fournissons un contenu crédible qui les aide dans leurs tâches. Nous nous entretenons quotidiennement avec des journalistes aux quatre coins du continent, ce qui fait de nous l’un des organismes les plus efficaces pour mener des campagnes de relations avec les médias.

Stratégie et développement de contenu

Nous créons des stratégies de communication intelligentes, bien documentées et spécialisées destinées à vous aider à construire un récit fort qui engagera votre audience. Nous travaillons en synergie avec vous afin de rédiger des communiqués de presse et des articles d’opinions qui alimentent le récit de votre entreprise. Notre équipe a une expérience approfondie dans la création de récits et le développement de contenu multimédia.


C’est le service phare d’AMA. Nous avons mis en place des canaux de diffusion des communiqués de presse auprès des journalistes des 54 États africains ainsi qu’auprès des journalistes américains et européens couvrant les sujets relatifs aux marchés émergents.​

​Nos services comprennent:​

Event Promotion

Half of the success of an event lays in its promotion. Doesn’t matter how beautiful the event is, how wonderful the speakers and the agenda are, if no one reports or talks about your event, your efforts are gone. We help you shape the narrative and create a drumbeat around your event. From the announce all the way to the outcome of the event, we accompany your planning effort and echo it through all media platforms

Media Training

We provide your spokespeople with the tools to present your key messages and answer questions with confidence and coherence. Our training is organised either remotely or face-to- face, with real case studies and rehearsals. Our clients leave feeling comfortable being in front of reporters and acting as brand ambassadors.

Media Monitoring

We measure and report on
your PR reach, industry news, and competitive activity by monitoring most channels in North, West, Central, East and Southern Africa. Comprehensive and timely media monitoring is critical to ensuring that you don’t miss any reporting of your brand,
you’re constantly informed on what’s going on around your business, and you’re ready to capitalise on opportunities and mitigate
risks in a timely fashion..

Media Relations

We have become an authoritative source of news for reporters writing about Africa, wherever they are. We know them, they know us, and they trust us for providing them with timely and accurate content that helps them do their job. We speak to reporters on a daily basis in all corners of the continent and this makes us one of the most effective agencies in running media relations campaigns.

Strategy & Content Development

We create smart and localised communications strategies to help build a strong narrative that will engage your audiences. We partner with you to create press releases and thought leadership pieces that sustain a drumbeat for your company’s narrative. Our team have deep experience in shaping narratives and developing media content.


This is AMA’s flagship service. We have set up channels of distribution towards the journalists of the 54 African states, as well as to American journalists and European journalists covering emerging markets issues.
Our service includes:

Editorial advice

Localised editorial piece when needed

Distribution to the major print, broadcast and online publications along with industry-specific publications

Follow-up calls to secure interview request

Guaranteed distribution to Africa.com

Distribution to Bloomberg, LexisNexis and Thomson Reuters

Social Media Reach: Facebook, Twitter, LinkedIn, Instagram

Full online monitoring and print monitoring when available. Includesreadership stats and Advertising Value Equivalent

Translation in French, Arabic and Portuguese available